How can we persuade LinkedIn connections to say yes?

Greetings LinkedIn friends,

One of the most frequently asked questions I get from small business owners, entrepreneurs, and those in business development roles is ..."How do get more customers and referrals from LinkedIn."

Before you can answer that question, I think you should understand what it takes to earn the right to ask.

One of my favorite authors whose work aligns with my core values is Robert Cialdini, Author of “Influence: The Psychology of Persuasion.

This email will focus on Cialdini’s Six Principles of Persuasion because it gives us a roadmap of how to persuade people to say yes. If you want to land more prospects, this will set you apart from those who haven’t earned the right to jump right to the sale.

1.???The first of Cialdini’s 6 Principles of Persuasion is reciprocity.

TIP: Repost someone’s post with your comment, write an unsolicited recommendation or write a post highlighting a client or someone else.

2.???The second of Cialdini’s 6 Principles of Persuasion is scarcity.

TIP: Only offer 2 days a week for calls or a quarterly special workshop.

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3.???The third of Cialdini’s 6 Principles of Persuasion is authority.

TIP: If you are on-brand and known for that ‘One’ thing, you become an authority.

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4.???The fourth of Cialdini’s 6 Principles of Persuasion is commitment and Consistency.

TIP: Invite connections to subscribe to your newsletter where you consistently offer your expertise.

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5.???The fifth of Cialdini’s 6 Principles of Persuasion is liking.

TIP:? If you spam people messages on LinkedIn, they don’t respond because they don’t know you or like you!

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6.???The last of Cialdini’s 6 Principles of Persuasion is consensus or social proof.

TIP: Update your LinkedIn recommendations yearly! People buy based on the popular vote or decisions others have made.

From my experience, buyers want to feel in control – they don’t like salespeople! We’re humans first, we don’t want to get hit with some awful pitch, we need to warm people up first and that’s where Cialdini’s principles combined with a content and engagement strategy will turn prospects into conversations.

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What do you think? -> Please leave a comment below - do you follow these 6 principles or do you have another strategy or a combination of these principles and your own?

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HOW CAN I HELP? Email me with your most challenging questions about LinkedIn.

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