How can we attract the best competence?
Photo: Silje K. Robinson

How can we attract the best competence?

To solve our challenges now and in the future, we need great minds with diverse skills. Our biggest project this fall circles around attracting those people to our industry.

Alongside good collaborators we are traveling from north to south of Norway for several months, with a goal of meeting 1500 high school students ?? Together we can establish a strong employer brand for the seafood industry.?

Innovation camp at Danielsen videreg?ende skole.


We need to capture the attention of the younger generation

Without the right competence, our industry's sustainable future hangs by a thread.?

Fride Iversen, Senior Project Manager within Future Competence and Talent Attraction, states that we therefore need to cooperate to get the youngsters to choose our industry.?

Fride Iversen. Photo: Hulda óladóttir

Being visible at high schools through projects like innovation camps, has many advantages. It stimulates entrepreneurship and creativity, show the opportunities in the industry and it can contribute to attracting competence to districts where many of us operate, she says.?

Read Fride's comment on the industry's talent attraction strategy here.?


Building bridges between insitutions

Start Smart is a team development tool used to help teams explore their ambitions, identity and how to work together. This fall, NHH is joining us on innovation camps to research the use of this tool on a new target group.?

Therese Egeland, Professor in organizational psychology at NHH and one of the co-founders of Start Smart explains their motivation behind the research at innovation camps.?

Read more about the research here.?


Do you know how to handle plastic?

More knowledge is key to solving challenges related to our footprint. Plastics is both practical and cheap. However, it also makes up a large portion of marine waste. If we have more knowledge on how to treat the material, we can reduce the waste.?

Photo: Praktisk talt plast

Therefore, Grieg Seafood, Bellona, NTNU and us has launched a free online course in plastic handling. The course is financed by the Norwegian Retailer's Environment Fund.

Take a look at it here.

If you want even more knowledge about plastics, you should check out our new competence program Seafood Circular Plastics! ??


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