How Can We Add the Most Value to Innovation?

I began the week thinking about Skype and the reinvention of the WHEEL.?

Realigning the wheel vs. reinventing was my provocation/question…in case you didn’t read the whole IMAGINE—shame on you…LOL!

Every day brings us the newest pronouncement of supposed reinvention. What is in? What is out? Sometimes the coolest, newest, hottest must-have is a relic of the past before it even makes it to broad distribution and use.?

• No use case.
• No simple UX.
• No insight into behavior or need.

What really amazes me are the pronouncements by the arbiters of the "new" and the analysts who like to curate our thinking…and write about their "finds" as if they are all phenomena they have discovered or uncovered.

So what does it all mean???

Beats me. But...I loved the following and think it sums it up:?

Food is an important part of a balanced diet. —Fran Lebowitz

And there you have it….No matter what the eating/dieting fad of the moment is, at the end of the day...you still need food. No matter who claims to have reinvented the wheel…??The wheels on the bus [still]…go round and round…???

It’s OK to recycle if you add new value. It’s powerful to realign and not feel the need to declare reinvention. And, it’s a win to acknowledge building on the works of others and standing on the shoulders of giants.?

But never before seen in history? Give me a break…

?Your thoughts??