How Can Software Development Company Earn a Good Reputation

Reputation is not a mere word but a powerful asset of any remote tech company. Since you find prospects online, you can use either word of mouth or online marketing tools. In any case, you should look good on the web. Otherwise, none of the methods won’t work.

We are not an exception. At Fively we build customer relationships online every day. Recently we got a five-star review on Clutch from one of our clients, a data science services provider. They wrote that we are the people who are really good at what they do. And it made us think, how a software development company can earn a good reputation. Here are some ideas.

Expand Your Online Presence

If you don’t know something or someone, you’ll probably start googling. The same principle applies to a business. Make sure that you manage not only a website but accounts on Facebook, Instagram, Twitter, LinkedIn, and numerous software developers directories. Start a blog and share guest blogging posts on friendly platforms. Thus, you’ll expand your audience, attract additional traffic, show that you’re real and care about what you do.

Share the Knowledge

We’re sure that you have something to say about software development for business. Do not hide this knowledge and make it publicly available. Help your prospects and customers navigate the world of custom software development. You may run a blog or a YouTube channel, give interviews to professional media or become speakers at tech and business conferences. When your target audience sees that you share useful information for free, they’ll understand how much you can do for money.

Regular Monitoring of Reviews and Search Results

Make search engine results monitoring your monthly routine. You can simplify and automate this task with the help of Google Alerts. The tactics will help you to follow new mentions of your company and understand the general attitude to it. If you face negative comments and reviews, never leave it as it is - contact the authors and clear things up. When you see content written in a positive tone, thank the author and share the content if possible.

Take Care

A client of ours wrote that Fively team cares about the project rather than finishing it as quickly as possible. This is an important point. We all know the reality can be far from expectations. Sometimes programmers violate deadlines or spend more time than expected on a task. The reasons may vary from force majeure to finding a more effective but time-consuming solution. In any case, software engineers should care about a project and inform customers about the obstacles in advance.

This is the best way to find a compromise solution and save the day.

Do More Than Needed

What is a sign of a high-class professional? Apart from expertise, it’s a habit to deliver extra value. You not only fulfill obligations from an agreement but think of the result and convenience for your customers. If you can contribute something for free, do it. Our client from Australia, a co-founder of a webinar platform for small businesses, wrote that our team had exceeded expectations by often doing work outside of the core role to ensure a satisfactory delivery. It’s difficult to keep the high standards but it’s worth it.

Ask for Reviews

As a rule, customers are more willing to write reviews if they have some complaints. Companies, on the contrary, need positive proofs. That’s why we recommend talking to your clients and asking them to give feedback. If a client can’t find the time for writing, Clutch offers a splendid alternative - their analyst can personally interview a client over the phone. The result from that work will be that you’ll get more proof of your competence. The world needs to know how good you are!

Now we’d like to ask what companies do you consider to be particularly professional and reputable. Tag them in the comments and let us know your point of view.