How Can Social Media Help to Improve Your Search Engine Rankings?

How Can Social Media Help Improve Your Search Engine Rankings?

What is Search Engine Optimization?

Very simply put, Search Engine Optimization(SEO) is the process of convincing Google ( and other Search Engines ) that your website and webpages deserves to be on the first Search Engine Result Page ( SERP ) for related keywords.

By getting your webpages on the first SERP helps you to show your webpages when users are searching for products and services that you offer.

We all know that users rarely go to the other search engine result pages and they mostly click and visit the webpages that are featured on the first SERP.

Also the users believe or perceive that websites featured on the first SERP are market leaders in that segment since Google has decided that these particular websites are the first websites that it must show to the users as per specific search terms.

So what these websites get is high quality traffic which results in very high conversion rates.

There are various factors and parameters that Google studies about the website and one of them is Social Media.

Though Social Media is a very distinct digital marketing channel, Social Media can help your SEO rankings in some very interesting ways.

Do not forget Google does not directly study the company behind a website for SEO rankings. Instead, Google's search algorithm assesses the quality, relevance, and usefulness of the website's content and user experience.

One of the most important SEO ranking factors is Traffic to the website.

If your website is getting more traffic than your competitors' websites, Google believes that more people are coming to your website because of Brand Recognition and Brand Trust and that you are providing better and relevant content than your competitors.

If there are two restaurants next to each offering similar cuisine, which one you would chose to visit; one that is 75% full or the one which is 25% full ? It is as simple as that.

One of the best ways to increase traffic to your website is to be active on Social Media.

Here are some ways social media can help SEO:

1. Increased visibility: Social media platforms are highly visible and often rank highly in search engine results. By sharing content on social media, businesses can increase their visibility, drive traffic to their website, and ultimately improve their search engine rankings.
2. Backlinks: Social media can provide backlinks to a website, which is one of the most critical factors in determining a website's search engine ranking. Sharing content on social media can help increase the number of backlinks to a website, which can improve its ranking in search results.
3. Brand awareness: Social media can help increase brand awareness, which can indirectly improve a website's search engine ranking. As a brand becomes more visible and popular, people may search for it more often, which can lead to increased search engine traffic.
4. Keyword research: Social media can be a great tool for conducting keyword research. By monitoring social media conversations, businesses can gain insight into the language and keywords their target audience uses. This information can then be used to optimize website content for relevant keywords.
5. Social signals: Social signals refer to the likes, shares, and comments a piece of content receives on social media. While social signals are not a direct ranking factor, they can help improve a website's search engine ranking indirectly by demonstrating the quality and relevance of the content.

One way Google measures the credibility, trustworthiness and the authenticity of the Company behind the website is to study the Social Media of the Company.

Strong and positive social media presence proves that the company is genuine and they are confident about their products and/or services quality they provide, therefore they are not scared to be active on social media.

Companies offering inferior products and/or services would not dare to be active on social media due to the possibility of receiving strong negative backlash on the social media platforms.

Overall, social media can be a valuable tool in a business's SEO strategy by providing opportunities to increase visibility, generate backlinks, increase brand awareness, conduct keyword research, establish company's reputation and improve social signals.

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