How can the Screaming Frog SEO Spider Version 20.0 empower your SEO efforts?
Tru Performance Inc
Empowering Organizations Through Digital Innovation and Customer Experience.
Screaming Frog has released the latest version of its SEO Spider, Version 20.0, and it's a monumental update packed with features to streamline your SEO audits and enhance your digital marketing strategies. Let's dive into what this update offers and how marketers and SEO professionals can make the most of these exciting new features.
?What's New in Version 20.0??
This new feature allows users to write and execute custom JavaScript snippets during crawling. For marketers and SEO professionals working with dynamic content, this feature is crucial for extracting or manipulating data that isn't readily available in the HTML source. It simplifies crawling single-page applications (SPAs) and sites heavily reliant on JavaScript.?
With mobile-first indexing, ensuring your website is mobile-friendly is essential. The new Mobile Usability feature identifies issues like touch elements too close, viewport configuration problems, and text too small to read. Marketers can now fix these issues quickly, ensuring a seamless mobile experience and improved rankings.?
Analyzing n-grams in meta descriptions and titles helps identify keyword patterns and improve on-page optimization. This feature is valuable for content strategists looking to refine their keyword targeting, ensuring meta tags align with high-converting search terms.?
Aggregated Anchor Text gives an overview of the most common keywords and phrases used in internal and external linking. Marketers can identify potential keyword opportunities or uncover gaps in their internal linking strategy, providing actionable insights for enhancing website authority and relevance.?
Access Google Lighthouse scores directly within Screaming Frog SEO Spider, assessing performance, accessibility, SEO, and best practices at scale. This feature helps marketers ensure their websites meet Google's performance and UX standards, crucial for search rankings.?
Sustainability matters. This new feature estimates your website's carbon footprint per page and provides a rating, highlighting areas where you can reduce the environmental impact. It's particularly useful for marketers who want to align their digital strategy with eco-friendly values.?
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Import additional data directly from XML sitemaps, CSV files, or the URL Inspection API for more comprehensive and customizable audits. Marketers can now ensure critical pages are not overlooked, leading to more accurate and thorough site audits.?
Generate detailed reports that compare XML sitemaps with crawl data, identifying orphaned URLs, missing pages, and anomalies. For marketers, this feature ensures your sitemaps are up-to-date and accurately reflect your website's architecture.?
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How Is It Helpful??
Key Takeaways:?
?Enhance Mobile Usability:?Ensure your website meets mobile-first indexing standards by addressing usability issues like touch elements too close and text too small.?
?Optimize Keyword Targeting:?Use n-grams analysis to identify keyword patterns in meta tags and refine your content strategy for higher search rankings.?
?Leverage Custom JavaScript Snippets:?Extract and manipulate data on dynamic websites with custom JavaScript snippets for accurate auditing and optimization.?
?Improve Link Strategy:?Analyze aggregated anchor text to identify gaps in your internal linking strategy and uncover keyword opportunities.?
?Monitor Carbon Footprint:?Track and reduce your website's environmental impact by understanding its carbon footprint.?
Conclusion: Empower Your SEO Efforts?
The Screaming Frog SEO Spider Version 20.0 is a game-changer for marketers, offering unparalleled customization, enhanced reporting, and time-saving features. Embrace these new tools to optimize your website’s performance and gain a significant edge in the ever-evolving SEO landscape.?
Stay tuned for more exciting updates in future editions of Tru Marketing Edge!