How Can Scent Elevate Your Brand

A Bespoke Branding Encounter with Maison 21G

?The world of branding is one which never stops turning. Across the globe, brand leaders - working with some of the most esteemed and respected businesses across an array of industries - are seeking out new ways to connect with the senses of their audiences, tap into their desires, and meet their ever-growing expectations.

?It’s long since been understood how scent has a unique power; the ability to activate the brain’s memory centres, to evoke powerful and lasting emotions, and to create positive associations which bypass our other senses. As such, utilising the potency of scent for branding purposes has become a new frontier for engaging audiences’ emotions, and one which is fast becoming an unmissable opportunity for brands seeking something truly distinctive, special and memorable.

Here at Maison 21G, we specialise in crafting bespoke scents from sustainable, high-quality and responsibly-sourced ingredients. With these precious and undeniably beautiful perfume essences, we encapsulate also the soul of a brand; blending elegant components to unleash your brand identity or enhance your product education in scents which becomes a part of your company DNA.

??Over the past two years, we’ve helped some of the world’s leading brands like Hennessy, Ferrari, Google, Facebook, Indosuez bank, CITI bank, Fairmont and MBS Hotels, Cartier, Hermes, Pomaleto,….take their identity further than ever before. From diffusing a signature scent at bricks-and-mortar brand locations to creating VIP bespoke scented gifts with their unique perfume, product education, scented experiences and more, we’ve successfully captured everything that makes a brand unique in a sensory encounter like no other.

?This is central to our mission as a house of signature scent design: to produce fragrances which makes you special. Whether for an individual, a hotel, a car brand or a luxury store, we believe that everyone deserves a perfume that goes above and beyond the ordinary!

?How Can Scent Elevate Your Brand

?Scent is a truly wondrous thing, and our sense of smell is powerfully evocative and emotive. It has the ability to heighten our emotions, unleashing feelings of joy, of love, of relaxation, sensuality and much more besides.

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When your customers encounter your brand in the physical world, you want them to take something positive from that encounter every time. With a signature scent, you’ll have the ability to activate a part of your audience’s brain-their soul,even- which your competitors may not have ever considered.

?Just imagine; you walk into a luxury hotel, and experience a unique scent combination which - somehow - crystallises the opulence and beauty of the hotel, accentuates the level of service you receive, and takes the whole experience to a deeper, more emotional, more personal level. This experience isn’t just a fleeting one, either; it is repeated in the hotel room by way of pillow scents, or through the toiletries provided, and it elegantly floats down the corridors and in the communal spaces, lifting your spirits and lingering with you long after you leave.

?It’s this kind of scent impression we at Maison 21G want to craft for businesses, and one which we know has the power to elevate first impressions and leave a lasting impact. No matter what industry your brand operates in, a signature scent will transform those client encounters in ways that unveil the future of polysensory marketing.

?How Maison 21G Crafts the Scent of Your Brand

?How do we do it? Our expert scent designers recognise the power of bespoke services, and understand that just as your brand is completely unique, you deserve a scent that’s as original as it is irresistible.

?Through our client consultations, we’re able to get to the heart of what makes your business special. We’ll consider your brand values, the kind of connection and impression you want to make, and all the factors which set you apart from the competition. Together (for this is, by its very nature, a collaborative creative process) we’ll select the haute couture ingredients that tap into the soul of your business identity, blending them to bring out their best features and to capture the spirit of what you do best.

?Taking Great Branding to a Whole New Level

?This isn’t just a series of hypotheses or an exercise in the more philosophical aspects of perfumery - at Maison 21G, we’ve successfully worked alongside several businesses and global industry leaders to craft unique, bespoke, and truly unforgettable perfumes to represent their brands.

?We’ve collaborated with diamond brands, including the renowned Van Cleef and Arpels, and Pomellato (whose approach to luxury Italian fashion and jewellery reflects our own commitment to bespoke perfection!), meticulously crafting scents which capture their essence of exclusivity. We’ve worked with some of the most spectacular luxury hotels in Singapore, elegantly transforming their client impressions and the ambience of their establishments. We’ve successfully created scents for Hennessey's Cognac, worked with Michelin-starred restaurants, and with leading supercar manufacturers, and the list goes on and on.

?Just this week, we were delighted to be invited to an activation of a haute-horlogerie brand, specialising in luxury watchmaking of the highest calibre - one timepiece was valued at 700,000 Euros, representing the uppermost echelons of opulence and craftsmanship. ?

It was an opportunity to showcase Maison 21G’s brand values and dedication to excellence to a global elite of innovators, investors, and those whose worlds revolve around items of exquisite taste. Our perfume designers invited each and every delegate to craft a bespoke perfume, inspired in part by the beautiful timepieces and items we were surrounded by; it was a special encounter with luxury, and one which surely left a lasting impression.

?In a world where everything is becoming increasingly standardised and ordinary, we believe in unleashing the unique, the unforgettable and the extraordinary. Your brand, after all, deserves nothing less.?

Check our B2B scent offer: https://www.maison21g.com/partnership