How can refreshing your branding rejuvenate your business? Allow Ketchup’s rebrand to demonstrate…

Beyond the discounted gym memberships and shiny new calendars, has the new year got you re-evaluating your brand identity or trying to navigate a creativity slump??

You’re not alone. With a fresh perspective and new targets for the next 12 months, many businesses are looking inwards to strengthen their offering and help them stand out in increasingly competitive markets.?

Grabbing your customer’s attention shouldn’t be left to flashy discounts that undercut your value. Instead, you should be demonstrating and reinforcing your brand value to your existing customers to increase your brand affinity. Their loyalty will generate testimonies, reviews and recommendations that will, in turn, grow your brand reach and attract new leads and sales. [Bonus!]

This is where a rebrand is a highly valuable long-term investment for your business. Read on to find out exactly how it has boosted the new and better-than-ever Ketchup, with insights from our visionary Head of Design, Lucy.

Ketchup rebrand case study

Strengthening our existing brand

Building the right foundations for our remarkable [if we do say so ourselves] rebrand began with a series of workshops that aimed to build our brand quality. We focused on our business internally; looking at who we are, what we value and the skills we offer. These brand workshops allowed us to create clear guidelines which aligned our team towards a shared vision.

Bold new design

A key aspect of our rebrand was reimagining how Ketchup looks, to help convey our value and offering to our clients. Our design team incorporated key elements, including more of these [sassy] square brackets to strengthen our tone of voice, a revised font and a zesty colour palette. These design concepts are used consistently across all of our client touchpoints, so our vibrant flair can’t be missed.

Innovative website design & development

Our website was already strong, so our rebrand was an opportunity for our design and development teams to show off even more of their amazing abilities. You’ll find user experience at the forefront of our state-of-the-art website, with special touches and clever animations throughout. Have a look for yourself.?

Aligning our identity and goals for our team [and clients]

We’ve refined and modernised our brand to reflect our innovative team and best-ever services. By strengthening our existing values, our rebrand has reframed Team Red's perspective on how our services serve our clients.

It’s an ongoing project that demonstrates our commitment to being the very best marketing agency we can be, offering a taster of our creative abilities and [straight-talking] approach to delivering marketing excellence.

Want to learn more? Have a nosey at the full Ketchup rebrand case study.

An interview with our Head of Design, Lucy

Lucy’s [innovative] vision?

Branding encompasses how your audience identifies, perceives and interacts with your business’s offering, so it should reinforce your brand values and unique selling points. As the creative lead on this project, Lucy’s goal was never to reinvent the Ketchup brand; but to strengthen it.

Our brilliant Head of Design aimed to maximise Ketchup’s assets and weave key elements, including the square brackets in our logo, into more of our content. Lucy’s vision was to collaborate with the whole team to create a brand we could be proud of and that reflected who Team Red are [and it’s safe to say we succeeded].

The full-service agency advantage

As all of our services are in-house, this allowed every department to seamlessly collaborate on a shared goal of creating an incredible piece of work. None of the rebranding work ever had to leave the Ketchup offices as there is an expert in every specific area, including strategy, design, copywriting, development, SEO and PR.

Whereas outsourcing a department often makes it tricky to keep all collaborators on the same page, working as an internal team allows everyone to be equally involved and invested in the outcome.

The benefits of a rebrand

Your brand isn’t just what you look like, it’s your understanding of who you are as a business, who your audience is and how you interact with them. Powerful branding allows you to communicate all of these things across each of your touchpoints, ensuring consistency and brand affinity, which are essential in competitive markets.?

Get stuck into our interview with Lucy to hear all about it [straight from the expert’s mouth].

Is your brand ready for a shake-up [saucy-style]?

Just like they worked our magic on the new Ketchup, our creative team loves nothing more than putting their clever heads together to reimagine a business’s brand.

Are you looking for a completely bespoke brand or maybe in need of a little refresh [with a sprinkling of Ketchup’s flair]??

Let us know what you have in mind here or call us on 01476 852 990 and we’ll pull out the drawing board.