How can real estate developers engage with India's next billion internet users?

Indians are a sizeable presence across almost every major digital platform. Facebook is, by far, the foremost popular social media platform, with 240 million Indian users who are mostly accessing the platform through their phones. These numbers prove that the web space may be a goldmine for developers to interact with their audience within the most impactful way. By effectively utilizing the highest Tools For Social Media Analytics, property developers can understand their consumers better and make more targeted campaigns.

What has sparked this growth?

While Internet usage in India has been steadily growing over the years, there was a particular tipping point where the amount of Internet users in India exploded. There are two main catalysts for this development: the supply of low cost smartphones and most vital of all, the launch of Reliance Jio. Jio started its services in September 2016 with a bang, offering its users free data. Even once the offer ended, the info plans for Jio remained much lower as compared to other network providers. This sudden quick access to the web led to India having the very best amount of knowledge consumption within the world. Of the 150 crore GB consumed by Indians, 100 crore GB was consumed through the Jio network alone. what's perhaps the foremost exciting part is that Internet penetration within the country currently stands at only 27 percent. this suggests that the amount of Indians online is merely getting to grow from here, offering an enormous advantage for land developers.

How can property developers use digital marketing for land in India to interact with these consumers?

With India's Internet audience growing by the minute, the stage is about for property developers to tap into this huge market and leverage digital marketing for land . Consumer engagement requires developers to realign their priorities from solely revenue-generation to truly creating value for his or her consumers. In India, property developers can do that during a number of ways.

Understand audiences to personalize marketing strategies

In order to make content that home owners will actually find valuable, land developers got to know who they’re chatting with . By 2020, almost 40 percent of all Internet users in India are going to be women. This points towards the growing importance of making content that ladies will find relevant. Doing so also will involve challenging long-held assumptions with regards to gender and interest areas. for instance , 60 percent of these who shopped for sports equipment and viewed related videos on YouTube weren't men, but women. Additionally, 60% of these who looked for car-related information online were also women. Having an intimate understanding of audiences can help developers Generate Content That Their Users Will Actually Find Valuable. this is often an important step in building a relationship with audiences.

Create campaigns specifically for mobile

One of the foremost interesting characteristics of India's Internet usage is that the majority Indians haven't followed the overall pattern of Internet adoption. While globally, most of the people first used a computer then migrated to mobile phones, Indians seem to possess skipped the pc stage completely. consistent with a survey by Stat-counter, Indians use their phones to access the web almost 80 percent of the time. this suggests that property developers should be producing content specifically designed for mobile phones if they need to interact with subsequent billion Internet consumers.

Use regional languages to succeed in a wider audience

While the amount of English-speaking Internet users in India is essentially static, the amount of regional language users is growing at a breakneck pace. one among the key reasons for this growth is Internet penetration in tier II and III cities, along side villages. In fact, Google estimates that about 30% of users in India are from rural areas. If property builders want to develop a private relationship with potential home owners, then a robust regional language land digital marketing strategy is crucial. Tamil is that the leading regional language used among Internet users in India at a whopping 42 percent, while 39 percent of users are Hindi-speaking.

Optimist brands for voice search

Voice search in India could be within the nascent stage at the instant , but it's growing at a gentle rate. Google estimates that 28 percent of all searches are voice searches. Even brighter is that the incontrovertible fact that there has been a 400 percent growth in Hindi voice search. Voice search has vast implications for SEO because traditional keywords aren't used when speaking naturally. For land developers, this suggests that they need to seek out new ways to become discoverable through voice search results to remain visible on digital platforms.

Utilize the ad-words 'missed call' extension

Adding call extensions to your ads can significantly increase click-through rates also as conversion rates. But with a sizeable number of mobile users in India, especially in smaller cities and towns, using prepaid connections, the value of creating a call might stop them from contacting your business. this is often why Ad Words has recently unrolled a 'Missed Call' feature which may help address this concern. When a user selects the Missed Call option on a billboard , a call is placed then immediately cut. After this, the user will receive an automatic call telling them to remain on the road while their call is connected to the business. During an equivalent time, the business also will receive a call from Google. Once both the user and therefore the business are on the decision , they're going to be connected to every other. This feature can help land developers engage with potential home owners during a better way and track conversions more effectively.

Encourage a two-way conversation

Real estate and digital marketing go hand-in-hand. Digital marketing for land allows developers to not just speak to their consumers, but also to concentrate to them reciprocally . This unique opportunity for a two-way conversation is crucial for building consumer engagement. To be ready to have a meaningful conversation, developers got to understand exactly who their audience is, where their interests lie and sub their concerns are. within the context of the present Indian audience trends, land developers can only reach bent subsequent billion Internet users once they appear beyond the urban metros.

While an entire shift from traditional marketing to digital marketing for land isn't getting to happen anytime soon, land developers have notably increased their digital marketing budget over the past year. In 2015, statistics showed a 25 percent increase in marketing spends across the property sector, with an estimate of over 600 crores spent on digital marketing for land . one among the factors that influenced the budget increase is consumer behavior, and with new improved numbers exposure for the forthcoming year, this scale in marketing budget will only go up.