How can re-targeting be employed in online marketing?
Within minutes of opening our online browser or visiting social media pages, we begin to receive pop-ups and advertisements. The majority of advertisements we view come from webpages or websites we have visited, or perhaps we have engaged in window shopping, as most people these days do. All of this is a component of digital marketing, whether or not we are involved in it. We call this method, or approach, Retargeting.
Retargeting, to put it briefly, is a tactic employed in the field of digital marketing in which you go out to current clients and potential clients who are interested in your offerings or brand and who abandon their online shopping carts after adding an item to them. Emails, online surveys, social media ads, and many more methods can be used for retargeting. This is one of the best tactics because it increases your chances of turning leads and prospects into customers and of reselling to your current clientele. In addition to your usual digital marketing responsibilities, retargeting is an add-on.
Let us find out the strategies used in retargeting
Installed in a website or browser, a pixel is a programme or script that tracks and monitors user activity on your website, including the pages visitors view and the links they click. Upon accessing social media platforms such as Facebook and Twitter, users are immediately presented with adverts related to the pages they are browsing. It's crucial that your website receives a significant quantity of traffic in order to use pixels.
2.?Segmentation:
Every customer is unique, with varying demands, behaviours, and purchasing patterns. Digital marketing doesn't fit with a one-size-fits-all approach. Because of this, segmenting your audience and retargeting them in accordance with that segmentation is rather obvious. For instance, you can use feedback, sale advertisements, or new launches to retarget your current clientele. You can retarget Gen Z with discount advertisements and even for any events you plan. Your audience feels more like they know you because of this.
3.?Cart Abandonment:
Many times, buyers add the item to the cart, save it to their wish list, and just leave. There are many reasons customers leave the cart, like:
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For this kind of audience, we can retarget them with reminder ads that ‘’You have an item in your?cart’’. This is very common and in full use, and we see a lot now. On top of that, you can add a discount on that, which may compel the user to buy that product.
4. Cross-sell and up-sell:
Retargeting your current leads and clients is always simple. Since we are unable to resell the same goods, we must offer something that is consistent with the purchasing habits and behaviour of our customers. You can use accessories to retarget customers who purchase high-end brands of clothing, for instance. Let's use IT services as an example. You can cross-sell additional IT services or goods to cloud customers.
5.?List based:
It is one of the most basic ways of retargeting, wherein you have an email list of your existing customers, leads, or people who visited your website, and you feed that list on social media networks like Facebook using a custom audience manager, but with only one kind of ad for those audiences. This can be used for both personalized and generic ad campaigns. For example, you can use that for your annual sale, opinion poll, new product launch, and much more.
6. Context- and Content-based:
Context and content-based remarketing are somewhat similar. Content is the centre of the digital marketing universe. Retargeting your audience is possible if you know what content they have already viewed; if they have really visited the content, you can display adverts for anything associated with it. Conversely, with context-based advertising, you place ads on the website based on the content of the site rather than the individual user's details. For instance, you could advertise yoga courses on a website dedicated to wellbeing, but clearly, you would need to work with that website.
Retargeting aims to establish a stronger connection with the audience, boost brand awareness and customer loyalty, and grow the customer base as a whole. Retargeting is a crucial component of digital marketing, and the techniques in this blog post are tried-and-true methods that can improve your campaign and yield positive outcomes.