How Can A Personal Brand Benefit Minority Leaders In Turbulent Times?
Goldie Chan
Award-winning Branding Expert, Author and Keynote Speaker at Warm Robots | Board Member | LinkedIn Top Voice: Social Media | Cancer Survivor
With personal branding coming front and center for many corporations, it is a no brainer that minority leaders need to take branding seriously. Personal brands reflect our values, and more customers are researching the face behind the company, searching for values that align with their own. A strong personal brand can be a way for minority leaders to reduce the impact of racial bias in their industry.
Personal branding offers a chance to break stereotypes around certain minority groups. Your brand can be a platform to discuss issues in the workplace, or empower communities to keep pushing for equality. By incorporating these values into your brand, you can influence your corporate culture and shift community perceptions. Your values are far more memorable than your skill set, and will be remembered long after you are gone.
Becoming recognized as a thought leader in your industry also gives you more opportunities to spread your influence. Other companies may invite you to speak at conventions and events, and your brand can continue to grow. While putting yourself out there can feel vulnerable, it paves the way forward to greater influence. More people will become familiar with your values, and will rewrite biased narratives. This is how personal branding can benefit minority leaders, even in the most difficult times.
Read more on Forbes: How A Strong Personal Brand Benefits Minority Leaders During Turbulent Times
Organizational leader and IT consultant assisting Fortune 500 firms with employee retention and program management (30K)
3 年Personal Branding does present a great value proposition and differentiation from your competition and definitely leads to more business opportunities. Thank you for sharing it with us, Goldie!
Digital Marketing Expert at CMC Marketing Agency Inc.
3 年thanks for sharing
Canadian Diversity Job Board, hirediverse.ca | Diversity Recruitment | Recruitment Marketing | Chartered Professional in Human Resources | 90's RnB Expert
3 年This is so important and i couldn't agree more. It's wrong that there's bias in the world that impacts minorities. But it is 100% real. Building a personal brand is an empowering way to overcome some of those biases and a way for leaders to control pieces of the narrative around them (which may be misinformed). The same practice applied to job seekers facing bias in the recruitment process.
Community Manager at MeaningSphere|brand strategist|special education teacher|ambassador for meaningful parent-child relationships
3 年Dear Goldie Chan being a personal branding mentor as well I see a massive value of personal branding. Haha, of course! :-D However, I have faced in European culture a stigma about personal branding - that it's something only for a big name person or for someone who just wants to be in the spotlight of attention. Many people have a fear to be more visible and loud, even though their actions and uniqueness they bring to this world are incredibly valuable. A comment I hear a lot is: " I know it's important, just not right now." What are your thoughts about it? How do you communicate the urgency of personal branding in the US?