How can packaging affect customer behavior?

One of the most powerful ways to influence customers' purchase decisions is through your product packaging. Design, colors, size, content and innovation are the elements of the packaging that play an important role in attracting and retaining customers’ attention.?Here are some of the ways in which product packaging can influence customer behavior!

First impression on customers’ psyche

The first contact that the customer will have with your brand is through the product packaging. As customers are exposed to hundreds of products on a daily basis, it is important to make it striking in appearance and worth customers’ attention in the current hyper-competitive market. Superior product packaging design is a great opportunity to introduce your brand to customers and make a long-lasting first impression?as it provokes their interest in knowing more about the product and the brand.

Colors as psychological triggers?

Colors play an important role in drawing customer attention as they can resound common themes associated with your product. Picking the right color for your packaging is significant as it can differentiate your product from the competitors. Companies use different colors for emphasizing a different mood. For instance, the color red is used for excitement and energy, blue for trust, green suggests natural, organic and healthy items, black is signifying power and authority. Choosing the right color that resonates with your brand values and product offering should be an important part of your strategy as it represents a strong influence on the customer's purchase decision.?

Communicating a clear message

Labeling provides information regarding the product category, product ingredients, and product instructions and it can easily influence customer behavior. To quickly capture the attention of the customer, it is important that the packaging consist of a clear message about the product. The design and information printed on it should introduce what the product is for and anticipate any questions. These crucial details make it easier for customers to determine if the product is suitable for their needs. Customers under time pressure decisions are influenced when the package comes with a distinctive appearance that contains simple and accurate information. Since customers are nowadays concerned with health and nutrition issues, it is essential that information is accurate and precise.

Reflection of the overall product quality

A key function of packaging is to provide protection and safety to the product. An important element that can influence customer behavior when deciding on a purchase is the size of the packaging, its ability to keep the product safe and?the ease of opening and returning it for storage. In addition, materials used affect the perceived quality of a product, which means that customer perception regarding certain materials could change the perceived quality of a product.

Conveying your brand values

Nowadays customers support and choose brands that share the same values as they do. Transparency, environmental and social sustainability are one of the major factors customers take into consideration when deciding which products and brands to pick. Knowing this, selecting the right packaging can add additional value to your products by showing your commitment to these causes. Having a sustainable and eco-friendly packaging can help you spread brand awareness and drive customer loyalty.

Customer?behavior?is?greatly?influenced?by?product?packaging.?A product appeals to us immediately, when the packaging looks spectacular and when it contains information we need!