How can organic SEO benefit your business?

Organic SEO is a slow and steady way of getting more traffic to your website. Its success relies on a number of different ranking factors including good quality content that is rich in the right keywords (which depends on the quality of your keyword research), in combination with high quality, relevant internal links and external links (also known as link building), photos, videos and illustration, site speeds, user experience, H1 tags and meta titles, meta descriptions, indexing, as well as technical SEO and site security.

When will you start seeing results?

It can take up to six months of constant work for a brand new website to be recognised by the search engines enabling your brand to rate more highly in the organic rankings. And once you’ve reached this point, you must constantly add new, quality content to keep? your website firmly at the front of the search engine results pages. If you drop back further than the first two or three pages of results, you will need to amend your organic SEO strategy including consistent content creation.

Benefits of organic SEO

If you’ve been pondering the benefits of organic SEO, here are a few pointers as to why it pays to invest in ensuring your website becomes (and stays) top of the search results for your chosen keywords.

• Cost-effective – SEO is recognised as one of the most cost effective marketing channels.
• High ROI – SEO offers the highest return on investment than any other form of marketing.
• Better targeted traffic – The visitors you bring to your site through organic search are more likely to be actively searching for your products and services, helping you climb to number one ranking in the organic results.
• Long-term results – Once implemented, organic SEO can leave you with long-term positions and rankings. Pay-Per-Click ads can bring in a lot more traffic, but this will only provide short-term results.
• 24/7 promotion – The internet never sleeps and by investing in organic SEO you can rest assured that your brand will get exposure all day, every day, radically improving your brand visibility.
• Increased sales – SEO can help boost your sales, enquiries and prospect lists.
• Cross-browser compatibility – SEO can ensure that your website looks great no matter which web browser you view it in.
• Increased accessibility – SEO techniques can help to make your website more accessible regardless of the device.

If you’re looking for help with your organic SEO strategy or any aspect of digital marketing, please contact us to find out more.