How can Milani cosmetics benefit from the Depp-Heard defamation trial?

It's no secret that social media has become an irreplaceable aspect of our lives. Almost everyone on the planet has at least one account. Brands are no exception. Furthermore, being active on social networks is essential for handling marketing and communications.

And what about social media listening? This activity has evolved from "next level" to "must" in recent years, and we'll illustrate why in the Milani cosmetics example.

Below you can see the graph with spikes in Milani’s brand mentions. Typically, nothing remarkable happened until the company's name appeared in the scandalous defamation trial between Amber Heard and Johnny Depp. You can instantly spot the spike in mentions on the graph and the trend detected by YouScan, a social media listening tool.?

The actress claimed she used Milani's palette to hide bruises after being physically assaulted by her ex-husband. She showed the product as evidence and described how she used to mix different colors to cover injuries.

You can also look at the word cloud that shows the most frequently used phrases in brand mentions after the news was made public.

So how did the brand react to their product being used as evidence? The company posted a TikTok that the product mentioned in the court did not even exist at the time Heard claimed to be using it.

This fact immediately got viral as everyone on the internet was discussing the controversial lawsuit. Apart from defending Depp, Milani Cosmetics rapidly increased its brand awareness and established a reputation as a fair business.

As you can see, monitoring social media helps to stay updated on what's happening around your brand and step into the discussion when needed. We bet your PR manager dreams about such an opportunity. ??

Are you interested in monitoring your brand mentions? Request our free demo version and learn what customers say about your business online.

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