How can Magento be used for eCommerce development with marketing automation?

Marketing efforts become easier, quicker, and more focused with automation. When we have specific objectives and know how to carry them out properly, it works very well. This article explains how e-commerce operators, particularly those who use Magento, may increase the efficacy of their marketing campaigns by utilizing marketing automation.

What is marketing automation?

Everything that can be automated is done so without your involvement.

What is automatable?

• Signing up for newsletters eliminates the need to manually add each individual to the database. It will be done for you by automation.
• Customers are encouraged to express their opinions using pop-ups that display at the appropriate time.
• Dynamic product cues that can boost sales are called recommendation banners.
• Customer segmentation enables you to accurately target campaigns by putting consumers into groups based on their demographics, preferences, or behavior.

Social media and your store's website can both use marketing automation, so you can use it wherever your consumers are.

What do you get out of it? First of all, you have more time to plan for expansion, launch new initiatives, and take more calculated moves. Additionally, you save resources since your marketing experts may devote their time to more innovative projects rather than squandering man-hours on monotonous work.

For whom is marketing automation intended? (Tips for Magento)

Marketing automation isn't only for giants with large expenditures; it's for everyone who wants to expand their eCommerce. Automation could be right for you even if your company just produces MVPs (minimum viable products) if you have little money. Why? Conversions start to rise as soon as you realize how much time and money you save, as the implementation cost may be recovered in a matter of weeks.

How may marketing automation be set up in Magento?

When it comes to marketing automation, Magento is a true gem. We'll talk about its most fundamental and marginally more sophisticated features below.

1. Segmenting consumers:

First, let's talk about segmentation. Magento 2 allows you to divide up your client base according to information like:

• Purchase history: If they have previously purchased a product, it may be worthwhile to suggest a comparable or complimentary item to them.
• Magento has information on site behavior, including what users viewed, how long they were there, and where they clicked.
• Demographics: age, locality, and gender (if available).

How do I divide up my consumer base in Magento 2?

• Create new segments by selecting Marketing > Customer Segments. For example, "Customers who have shopped in the last 30 days" or "Customers who have abandoned the shopping cart" are two examples of criteria you may define.
• Make campaigns specifically for these groups, such as sending out tailored emails with product recommendations to site visitors who made no purchases.

2. Automation of email marketing

You may use Magento to automatically send emails with specials, reminders about abandoned shopping carts, and product suggestions. All of this is based on consumer data; you can deliver them precisely what they need since you know what they prefer.

Automated email ideas:

• A welcome email that offers new subscribers a discount. Go to Marketing > Promotional Rules and set this up.
• A reminder to the client that they have left items in their cart is known as an abandoned cart. Such an email can be sent automatically by Magento after a few hours or days.
• Product recommendations: an email containing product recommendations derived on past purchases, for instance.

How can I configure email in Magento 2?

• You may utilize Magento 2's built-in functionality or combine it with programs like Mailchimp or dotdigital.
• Set up the time and segment to whom you would like a certain email to be delivered, such as a welcome email for new users or a suggestion email for those who have made a purchase within the previous week.

3. CDP Use

The Customer Data Platform, or CDP, is a potent instrument that gathers information from several sources to produce a comprehensive picture of the client. When Magento and CDP are combined, all of your data is in one location, including social media interaction, website activity, and transaction information.

How can CDP be used with Magento 2?

You may combine Magento 2 with a number of CDP systems, including Adobe Experience Platform. Set up the link and gather information to improve campaign personalization.

4. Automated analysis and reporting

With Magento 2, you have access to robust analytics tools that may produce data on sales, conversions, customer behavior, and other topics. You can keep an eye on campaign performance with automated reports instead of manually recording every detail.

Suggestions for automatic reports:

• Sales report: automatically created sales reports that provide a summary of the outcomes on a daily or weekly basis.
• Report on abandoned carts: how many individuals abandoned a cart, how many returned, and how successful are reminder emails?
• Report on client segmentation: an examination of the customer segments that generate the most conversions.

How can I configure Magento 2?

To generate reports and analyze data automatically? To enable regular report production, select Reports > Custom Reports. Additional modules that provide you with more robust analysis possibilities are also available.

5. Integration of social media

Social network integration in Magento 2 enables you to connect with clients outside of your store page.

Campaign concepts for social media:

• Remarketing advertisements are used to contact website visitors who did not complete a transaction.
• Advertisements for goods that the user has visited on the website are known as dynamic campaigns.
• Posts on Facebook or Instagram that promote items but are customized for specific target audiences are known as sponsored content.

How may social media automation be configured in Magento 2?

Through modules or APIs, Magento 2 enables social network and advertising platform integration. Sync client segments to media advertising campaigns, or establish the link and start campaigns straight from Magento.

Are you trying to find someone who will not only set up Magento but also make the most of it? Dolphin is passionate about e-commerce, so if you want to run your business without sacrificing quality, get in touch with us.

#eCommerce #marketing automation #Magento # Magento2