How can the loading speed of the WordPress website be increased in 2025?
Dreamdev Solutions
At DreamDev, we focus on delivering custom WordPress solutions for European development agencies and large enterprises.
Slow WordPress website speed and performance can be dramatically out of time, especially for big eCommerce sites with hundreds of daily transactions. Or a corporate website that should maintain company reputation 24/7 instead of homepage loads until 2030. And, of course, speed and performance are essential for content portals, where every second matters.
As WordPress experts in speeding up even the most hopeless sites (once we raised mobile performance from 22 to 92)*, we have collected several working methods to make WordPress sites faster. Also, we will give you some WooCommerce page speed optimization guides as a bonus (if you read to the end). So, here we go.
WordPress speed optimization
Here's what you need to do to speed up your WordPress site and keep it running as smoothly as a new phone without 50 apps running in the background.
A lil disclaimer: before jumping into a grand optimization plan, figuring out what’s going on with your project is vital. We collect a list of often-used-and-often-worked tools, but we can't 100% predict the results on your website.
1. Install a caching plugin (because time is money)
Think of caching as your site's short-term memory. Instead of making your WordPress site assemble every page from scratch each time someone visits, caching generates a ready-to-serve HTML page and delivers it instantly — faster than you can say "loading screen." Pro pick is W3 Total Cache or WP Rocket.
2. Optimize images (yes, size matters)
Uploading uncompressed images to your site is like trying to carry a refrigerator up a flight of stairs — it slows everything down. Use tools like Robin Image Optimizer or WEBP express to convert your images from heavy formats like png, jpg etc to webp without losing quality. The second one is a magic wand and allows you to process a lot of images for free. Smaller images = happier servers.
3. Pick the right hosting (your site deserves better)
Not all hosting is created equal. Upgrade to a fast hosting provider like WP Engine or Kinsta. Trust us — this is worth every penny.
4. Use a CDN (Like an Internet delivery boy)
A CDN (Content Delivery Network) stores copies of your site on servers worldwide. So when someone in Australia clicks your site, they get a version delivered from the nearest server instead of one halfway across the globe. Look into Cloudflare or Amazon CloudFront for this.
5. Minimize and combine your сode (It’s сleanup time!)
CSS, JavaScript, and HTML can get bloated, slowing down your site. We usually rely on settings from plugins like WP Rocket or Autoptimize, combined with a caching plugin, to optimize performance.
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However, the best approach is to set up a build tool like Gulp directly within your theme. This way, you'll get pre-minimized stylesheets right from the start. Plus, it’s worth refactoring your theme beforehand to remove unnecessary code — it helps shrink the minimized file even further by cutting out redundant functions. Think of it like decluttering your closet — keeping what you need for a faster, leaner website.
6. Enable lazy loading (Let’s not load everything at once)
Lazy loading ensures that images and videos are loaded only when they come into view rather than all at once. Why waste resources loading a video buried at the bottom of the page if your visitors never reach it?
To keep things running smoothly, it’s crucial to constantly update your site to the latest versions of PHP and WordPress. Staying up to date helps avoid security vulnerabilities, plugin conflicts, and compatibility issues. If you’re looking for an easy way to implement lazy loading, plugins like a3 Lazy Load can do the trick.
7. Keep plugins, themes, and even WordPress & PHP updated (Because old tech is worse than old milk!)
Outdated plugins and themes are like old bananas — they attract bugs and slow everything down. Make it a habit to update regularly — not just plugins and themes, but also WordPress and PHP. Bonus points if you clear out plugins you’re not using. Keep in mind, more isn’t always better — sometimes, less is more regarding site performance and security.
8. Team Up with DreamDev (Why struggle when you can relax and let the pros do their best?)
We get it; tweaking your WordPress site for speed can feel like trying to fix a spaceship with duct tape. But guess what? You don’t have to do it alone. When you partner with DreamDev, you’re not just getting a faster site — you’re getting a team of WordPress wizards who make sure:
We’ve rescued some of the slowest, most hopeless WordPress sites and turned them into high-performing ones. So why stress over caching, hosting, and lazy loading when DreamDev can handle it all for you? Contact us today: [email protected]
WooCommerce Page Speed Tips (Because shoppers don’t wait)
If you’re running a WooCommerce site, speed matters even more. A 1-second delay could mean a lost sale!
Final Thoughts: Speed is King
A slow website is like showing up late to your own party— nobody sticks around. Follow these steps, and your WordPress site will be loading faster than your morning coffee kicks in. And if all else fails, remember: we’ve rescued sites with worse problems. Got a speed issue you can’t solve? Drop us a line — we love a good challenge!
* Our speed optimization cases - https://www.dreamdev.solutions/website-speed-optimization.html