How Can Large Nonprofits Benefit From Virtual Engagement?

One of the most important things about large nonprofits is spreading the word about why support is needed to keep them going. Reaching as many people as possible with a nonprofit organization is essential, and turning to digital solutions can help! If you work for or run a large nonprofit organization, although many aspects of the day-to-day operations are in-person, there’s still a pressing need for virtual engagement (aka digital engagement.)?

?

To better understand how large nonprofits can benefit from virtual engagement, let’s break down the details of what that means. Then we’ll cover how to engage a virtual audience and provide examples of nonprofit virtual events. Let’s get virtual!?

What is Virtual Engagement???

Virtual engagement or digital engagement refers to communicating with your audience through channels such as social media, email, and other digital platforms. It’s a cost-effective and efficient way for large non-profits to inform their audience about current fundraisers, events, or projects. It’s much easier to find supporters all over the world to help a non-profit’s mission. No more geographical barriers when focusing on virtual engagement!??

How to Engage a Virtual Audience??

Now that we’ve covered the basics of virtual engagement, it’s time to put a plan into action! It’s one thing to have social media pages, an email list, or video conferencing. In addition to that, large nonprofits also need a plan on how to engage a virtual audience through these digital channels.???

Here are a few ways to increase engagement with your audience virtually:?

Add an Interactive Element?

When you’re looking to increase engagement with your virtual audience, make it interactive! This can be with resources like a live webinar, video conferencing, or information sessions. Making sure your virtual audience has a way to communicate with you increases engagement and gets them involved with your nonprofit virtual events.?

Organize Nonprofit Virtual Events?

For large nonprofits, fundraising is an integral part of their event strategy. Without it, there would be no non-profit! Nonprofit virtual events for fundraising gained popularity during the pandemic when in-person events were no longer possible. Virtual fundraising continues to be a successful way to bring in funds for large nonprofits. Nonprofit virtual events for fundraising are less expensive to organize than in-person events and provide another avenue to reach your audience globally.???

Always Include a Call-To-Action??

This applies to anything you post on your social media channels, newsletters, and direct communication with your audience. A call-to-action simply means letting your audience know what they should do next after interacting with your content. Let your audience know how they can get involved and help your non-profit—make it easy for them!?

Boost Virtual Engagement Through Video Solutions??

Learning how to engage a virtual audience with large nonprofits will set your organization up for success. Start planning nonprofit virtual events like virtual fundraisers to reach more people to avoid the limitations that traditional in-person events have. Take advantage of all the resources available to you with digital communication and engagement with your audience.???

If your organization doesn’t have an in-house digital team to organize nonprofit virtual events—our experts at Reimagined Experiences are ready to simplify your video production and virtual engagement. Visit our services page to learn more about how we can help. Contact us to book a FREE discovery call today! Let’s discuss your nonprofit virtual events options.??