How Can Kiryana Stores Remain Relevant In the Digital Era?

The rise of e-commerce has undoubtedly shaken the ecosystem of traditional retail. While online retail offers undeniable convenience, our traditional small stores (kiryanas) possess unique strengths that can not only ensure survival but also propel them toward growth in this digital era. These small stores can leverage their local presence, personalised customer service and community commerce to thrive alongside e-commerce giants.

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Becoming a Community Hub

Kiryana stores can transform into one-stop shops for everyday needs. Along with offering groceries, these stores can provide bill payment services, mobile top-ups and can also act as pick-up points for online orders (drop shipping). These additional valuable services will further foster customer loyalty within the muhalla. This is where Apni Dukan steps in to support these stores in their transformation journey. By providing the necessary tools, technology and support, Apni Dukan is enabling kiryana stores to expand their offerings and enhance their value proposition.

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A "Phygital" Experience

The future of retail lies in a seamless blend of online and offline experiences, often called a "phygital" experience. Kiryana stores can create an omni-channel experience by allowing customers to browse online on the Apni Dukan consumer application, order for in-store pickup, or receive deliveries from the nearby store. This caters to the diverse needs of today's consumers. Apni Dukan is providing the technology and support to create this phygital experience to kiryana stores, allowing stores to compete effectively with e-commerce giants.

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The Convenience of Modern Payments

Mobile wallets and QR code payments cater to the preferences of today's digitally-driven consumers, who increasingly rely on their smartphones for everyday tasks, including shopping and payments. By offering modern payment options, these stores demonstrate their commitment to meeting the evolving needs of their customers and staying ahead of the curve in an increasingly digital world. Through the Apni Dukan platform, kiryana stores can seamlessly integrate mobile wallets and QR code payments into their existing payment infrastructure, ensuring a smooth and secure transition to modern payment solutions.

To conclude, kiryana stores are well-positioned to thrive in the digital age. Through commitment to innovation, these stores can and are transforming from traditional shops into vibrant community hubs. As the retail landscape continues to evolve, it's clear that Apni Dukan is playing a pivotal role in shaping the future of these kiryana stores.

It's high time kiryanas embrace the future, because the future is local.

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