How can I properly maintain a website using SEO?

A website requires work and maintenance to be successful, but who has the time to do it all. You can use SEO as the backbone of your maintenance program and keep your site up-to-date, secure and authoritative in the eyes of Google and the other search engines.

Search engine optimization is about doing whatever it takes to turn the eyes of the search engines your way. Many of the maintenance needs of your website also fall under the purview of your SEO.

Content

Your website should never be stagnant. People come to your website for information and if that doesn’t change, then they’ll stop coming. Changes don’t have to be drastic, but removing old products and adding new ones is a great way to create a good user experience and improve search results. Your SEO can help remind you to update your products and do blog posts.

Updates

Windows has no problems telling you when you need an update, but WordPress and their widgets aren’t so forward. When you log into your backend, you’ll see them, but if you’re like most of us, you’ll just ignore them and go about your day.

Updates are important because they not only enhance your site, but also fix any security loopholes. The more time that elapses, the more likely your site could get hacked. Google HATES hacked sites. They’ll drop your rankings or even de-index you. Needless to say, that’s not great for SEO.

Maintenance of your site is essential, but people are too busy running their business to do it. By connecting your maintenance to SEO, you’re improving your site, improving your SEO and doing valuable maintenance.

If you’re interested in SEO services, then contact DCM today and we’ll take care of your website needs.