How can I maximize my SEO?
You can maximize your SEO in a variety of different ways but namely through keyword research.
No matter where you are directing your content there are a few places where adding keywords is pertinent: Page Titles, Metadata (aka the information that comes up directly on the search engine), Body Content and Headers and Alt Tags (which is the text you can add to the photos on your page).
First off, I would do research on the keywords that are most relevant. For that you can use a number of keyword research tools, from free ones like Google Keyword Planner to not-so-free ones (that offer a free trial you can take advantage of) like SEMrush. When you’re doing your research, see how your page ranks vs how your competitors pages rank, look at all relevant keywords and find ways to organically add them to your page. There are a number of amazing insights you get by using a research tool.
Additionally, SEO applies to the actual content on your page, from readability, sentence length, and other grammatical parameters.
That should be a good place to start!