How Can I INCREASE My Prices?

Easy, here’s our “Seven Ways to Confidently Charge More (Without Feeling Like a Rogue Trader)”

If you've ever felt that familiar twinge of guilt when quoting your prices or found yourself justifying every penny like a kid caught sneaking biscuits from the jar, then this book is for you.

It’s time to stop underselling yourself. You're worth more, and so are your products and services! Charging more isn’t about squeezing every last penny from your customers – it’s about positioning yourself and your business in a way that reflects the value you bring.

So, buckle up and prepare to boost your pricing confidence with these seven clever strategies!

In this guide, we’re not talking about doubling your prices overnight just for the fun of it. Instead, we’ll focus on how to make sure your customers are getting real value – and that you’re getting fairly compensated for all the blood, sweat, and coffees you pour into your work. Let’s dive in with seven strategies that’ll have you charging more with the confidence of a seasoned pro.

Remember, this if nothing else.? If you SELL on price, then the purchasing decision will be MADE on price, and there’s always an idiot that is cheaper.?? Sell on VALUE and make the buying decision based on that ensures that price becomes secondary.?? Price will always be important, but it should NEVER be the “starting point”.? Oh, and please don’t be the idiot that’s the cheapest!

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To Start: Polish Your Brand to a Shine

Let's face it, people pay more for things that look the part. Apple charges top dollar for a phone that, let’s be honest, does the same job as most others. Why? Because they’ve built a shiny brand. It’s time for you to do the same. Professional branding signals to customers that you're premium. Whether it’s a logo refresh, a website facelift, or posh packaging, think of it as the ‘fancy suit’ that helps justify your prices. You don’t see a top solicitor walking around in a tracksuit, do you?

So, what does a ‘premium’ brand look like for a small business?

• Sleek, professional design: From your logo to your website, every element should look clean, modern, and well-designed. First impressions count, and if your branding looks amateurish, customers will assume your products or services are too.
• Consistent tone and voice: Whether it’s your social media posts, emails, or product descriptions, your voice should reflect your brand’s personality. If you want to appear premium, make sure your tone is confident and consistent.
• Attention to detail: Little touches like high-quality business cards, branded packaging, and a polished email signature can go a long way in conveying professionalism.

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Then you need to: Build a Reputation that Precedes You

Here’s a little secret: when people hear great things about you from others, they don’t question your prices as much. Why? Because social proof is powerful. When customers see glowing reviews or hear a personal recommendation, they assume you're worth the investment. This means you can confidently charge more without clients batting an eyelid.

But how do you build that kind of reputation?

• Collect testimonials religiously: Every happy customer is a walking, talking billboard for your business. Don’t be shy about asking for reviews – most people are more than willing to leave one, especially if you make it easy (send them a quick link or form). Use these reviews on your website, in proposals, and even on social media.
• Word-of-mouth marketing: Encourage your satisfied customers to refer you to friends or colleagues. You could even offer a referral discount or bonus to sweeten the deal.
• Be the expert: Write blog posts, speak at local events, or host a webinar. The more visible you are as a trusted authority in your field, the easier it will be to justify higher prices.

After that you REALLY want to: Specialise, Specialise, Specialise, Niche, Niche, Niche

Generalists are great, but specialists get paid more – fact. It’s the difference between seeing a GP and booking in with a Harley Street surgeon. Both are doctors, but one commands a much heftier price tag because of their niche expertise.

In the world of small business, if you’re offering everything under the sun, you’re likely being underpaid for all that hard work. By narrowing your focus and specialising in a particular area, you become the go-to expert. And experts, my friend, can charge a premium.

Remember this, for it is gold.? When you try and talk to everyone, you end up talking to NO ONE.? This is why finding your niche market(s) is not just important, it’s VITAL.

• Identify your niche: What part of your business excites you the most? Maybe it’s luxury weddings if you’re a photographer, or perhaps you’re brilliant at designing ecommerce websites.
• Be the expert in that field: Share your knowledge generously. Write about it, speak about it, and promote it until people associate you with that speciality.
• Don’t be afraid to say no: If you’re known for a niche, be confident enough to turn down work that doesn’t fit. This will reinforce your reputation as a specialist.

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You’re doing GREAT, so now: Add Some Extra Value (Without Overworking Yourself)

People love getting more for their money. But adding value doesn’t mean working more hours for the same pay. It means offering something that feels extra special to your customer, without you having to double your effort.

Here’s another hot tip, when you do add value, don’t ADVERTISE it.? Provide this as a “surprise” for your client – it packs a much more powerful punch that way.

• Offer tiered services: Introduce packages that allow your customers to choose a premium option. Maybe they get faster delivery, a personal consultation, or additional support. The higher the package, the higher the price.
• Create digital products: Can you add an ebook, a video tutorial, or some downloadable resources that complement your service? These types of value-adds can help justify a higher price.
• Exclusive access: Can you create a VIP version of your service where clients get exclusive access to you or early access to products?

How about actually saying NO sometimes?

It’s tempting to say yes to every client who comes your way, especially when you’re worried about where the next job will come from. But charging more starts with knowing your worth – and sometimes that means saying no.

How often have you heard us say, “if you don’t know your numbers, you don’t know your business”?

When you start saying no to the wrong clients (the ones who haggle, undervalue your work, or make your life miserable), you make room for the right clients – the ones who are happy to pay what you’re worth.

• Define your ideal client: Who do you enjoy working with? Who pays on time? Who values your work? These are the clients you want to attract.? Once you do that, stick to it.? If you do deviate, it will often end in tears.
• Politely decline lowball offers: When someone asks you to work for less than you’re worth, confidently turn them down. You’ll be surprised how many of them come back willing to pay more!

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Then finally: You Can Raise Your Prices (And Stop Apologising!)

Here’s the big one. Let’s get straight to it: raising your prices is the quickest way to charge more. But the key here is confidence. Don’t waffle, don’t apologise, and don’t make a big deal out of it.

If you act like it’s no biggie, your clients will too. You might lose a few customers, but trust me, the ones who stay will be the ones who value your service (and you).

The reality is, the ones you LOSE are the ones you should never have had in the first place… just sayin’!

Serious Moment Alert: when you do increase your prices, or indeed change ANYTHING in your business, test and measure the results.? This way you’ll quickly see if any changes are having an adverse effect.??

• Do the maths: Calculate what your time is worth and the profit margins you need to sustain your business. If your current rates don’t match, it’s time to increase them.
• Own it: When you raise your prices, do it confidently. You don’t need to explain yourself or justify every detail. A simple, professional announcement will do the trick.
• Expect some pushback: Yes, you might lose a few clients when you raise your rates. But the ones who stick around will value you more. And you’ll quickly replace the ones who leave with better-paying clients.

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The to wrap up: Offer Irresistible Packages

Bundle your services into packages that offer customers more bang for their buck. It’s easier to charge more when you’re offering a comprehensive solution rather than individual bits and pieces. And the best part? Customers feel like they’re getting a deal even when they’re spending more. It’s a win-win!

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• Create different tiers: Offer basic, mid-range, and premium packages, with clear distinctions between them. This lets people choose what fits their needs and budget, and many will pick the higher-tier option.
• Highlight the value: Make sure the benefits of each package are clearly laid out. The more value your premium packages offer, the more customers will feel they’re getting a deal – even if they’re spending more.
• Include bonuses: Throw in something extra for the top-tier packages – a free consultation, priority support, or a complimentary service that makes the package even more attractive.

How was that?

Charging more doesn’t have to feel like daylight robbery. It’s about recognising the value you bring and packaging it in a way that customers will gladly pay for.

Whether it’s polishing your brand, specialising in your niche, or confidently raising your prices, there’s a world of opportunity for you to start earning what you’re truly worth.

So go ahead – tweak your brand, raise your rates, and start saying “I’m worth it” with the confidence of a high-end consultant. Your business (and your bank balance) will thank you for it!

This is the Power Within and this is what we do.? We guide business owners to grow and scale their business.? Pointing out and CHALLENGING the obvious, yet sometimes it’s not so obvious.

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