How can I Improve My Website Crawlability

SEO is like building a house, your website's code and architecture is that house's foot. When you optimize the website structure and code of your client's or your company website, your help ensure your content is ranked by search engines and found by users / customers. That's why all you need to do first analyze their website architecture and code for errors.

Site architecture errors includes problems preventing search engine from crawling and properly indexing web pages. Site alert include items on your website that are not optimized (poor URL structure, meta titles and meta description and image alt tag are missing, etc.,). When marketing your company online, your goal is to create the best possible site for users.

In addition to basic protocol for website architecture, there are more technical aspects that can only help your website appear in searches. Below I've mentioned out different technical SEO areas of your website that you should focus on.

Visually Appealing V/s Crawl-able Websites

Many website uses videos and images into their pages to add value and enhance the users experience. But since Googlebot and other indexers are robots, they still cannot tell how to categorize non-texts items. This can hinder how your website gets ranked, but there are easy fixes to ensures everything you have is indexed.

The first thigh is to create image alt tags that describe the image, as well as optimized image file names (rather than leaving the file name as "690057.jpg" instead of this try "bowl-rice.jpg"). You should then ensure that the text surrounding the image and the link for the image includes keywords you are targeting for that specific page.

301 V/s 302 Redirects

On a basic level, there are two different types of redirects (when a URL forwards right on to another URL). They are temporary (302 redirect) and permanent (301 redirect). Google will read both of these, but keep data from the 302 temporary redirects - understanding the web users may once again be able to see the original un-forwarded site The problem with temporary 302 redirects is that they do not pass on link equity (AKA the positive optimization weight of internal and external links).

Optimizing Your Website Speed

We all remember the days of dial-up speed online browsing—when you could wash and fold an entire load of laundry before your online list of Sims cheat codes loaded. These days, we are used to—and expect—fast loading sites, often clicking “back” if a selected site takes too long to load. This click-back action by users can impact your bounce rate (percentage of people who navigate away from your site almost immediately) and can negatively affect your SEO.

On the other hand, if your website loads quickly, users are able to consume (and share) more content they find. This will then ideally increase your SEO and rankings, as Google will sense users engaging and enjoying your content.

Slow loading times can be caused by multiple page elements, slow third-party features, and several hosts. There are online tools to check and compare your site speed 

Importance of Sitemap.xml

Google has a hard time crawling your website without an outline, an XML sitemap. A sitemap is used by SEOs and webmasters to clearly tell Google of their website structure and URLs. Think of it as a hierarchical break-down of how your website flows and links together.

Why do you need an XML sitemap for your website? It will guarantee that the search engines index all of your webpages, which will allow them to show up on search engine results pages. With consistently updated sitemaps, the search engine crawlers are able to discover great new content on your website or blog. As you read before, identifying keywords in your image alt tags is crucial, but creating image site maps of those optimized images can earn you more traffic, too!

You can help your website on its way to great rankings by submitting your sitemap through Google Webmaster Tools. For larger sites, you can even submit multiple XML sitemaps and Google will take it from there by updating and indexing and the most recent URLs found.