HOW CAN I DRIVE TRAFFIC TO MY WEBSITE/STORE/BLOG.
Josiah Oluwasogo
E-commerce Specialist | Helping business owners build a powerful online presence
Strategies to Increase Web Traffic for Free
The goal of today's marketing is to grow your circle of influence as measured by the traffic to your website. A lot of businesses rely on word of mouth for referrals and new customers.
Often, a referral is made offline, but what is the first thing interested listeners do? Check out your website! Listed below are some of the most effective ways to drive traffic to your website:
1. Utilize social media to reach a wider audience
Using social media correctly can be a free form of marketing. You can reach a large audience with social media by simply posting a thought or image. If you want to do this properly, and for free, you should optimize the time of day you post along with the value of your posts.
The more you can provide high-quality content at a high-volume time, the more your activity on social media and website traffic will increase.
Your social followers will more likely visit your website if you effectively utilize social media. When you create social media accounts and post regularly, you are building a digital footprint, which you can track with Google analytics.
2. Make Your Content Targeted Using Hashtags
In addition to extending the reach of your social media posts, hashtags help categorize content and attract niche audiences. You are more likely to reach your target audience if you use targeted keywords that relate to your products or services.
Check your analytics to determine which hashtags are driving the most traffic to your website and follow the hashtag etiquette for each site. Be sure to use short, memorable, and on-brand hashtags. Make your business's hashtags stand out by creating a few custom hashtags.
3. Optimize the website's on-page SEO
Make sure you integrate the Yoast plugin into your website for improved optimization. You can get it for free and it's extremely easy to use.
Yoast offers tips for improving your on-page SEO as well as an SEO rating for your content. It offers tips on how to improve your headlines, meta-description, keywords, and even copywriting by using the Yoast SEO tool.
You need to manage your website content so that it is able to grab the attention of your audience. It is estimated that 8 out of 10 people will read a headline, but only 2 out of 10 will read a body of content. In order to capture readers' attention and to drive traffic to your website, and effective copywriting strategy is essential.
By working on your on-page SEO, your website will gain more traffic and rank higher in search results.
4. Use backlinks to increase brand authority
Building backlinks is an essential part of SEO. Strong link profiles are seen by Google as more trustworthy and authoritative. In addition to driving traffic, links boost your SEO ranking and increase organic traffic.
Your internal linking structure affects the strength of your link profile as well. Internal links enhance your SEO rankings and create a more user-friendly experience on your website.
5. Have a plan for content marketing and share engaging content
In order to increase organic traffic, content marketing is critical to improving SEO rankings. Quality content is engaging, informative, and keyword-rich. Content that is valuable encourages users to return to your website and to share it with others.
Even though blog posts are the most common form of content marketing, you can appeal to different audiences by:
Having a variety of content lengths and formats is essential. Using carefully selected SEO keywords, add compelling headlines to your website in order to stand out on search engine results pages and drive traffic to your website.
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6. Publish a guest post on another website
Guest blogging on other websites establishes your authority and voice as an expert in the field. If you don't have the time to write these blog posts, a digital marketing agency that has a strong content creation team can ghostwrite them for you.
As you create new content, you have the chance to drive traffic to your website and social platforms and strengthen your position as an industry leader.
7. Establish a content schedule
High-quality and high-value content is the best way to increase organic traffic to your website. Search engine rankings can only be achieved by creating more and more content embedded with high-volume keywords.
We believe that having a "content game plan" or content strategy is one of the best ways to create a constant stream of content as part of your content marketing.
Using this method, you will be able to list all the different content ideas you can use for your website. Create an outline of when you can write each post and begin scheduling them over the course of the month.
For best practices, it’s recommended you write enough content for a few months in advance, whilst additionally doing quality keyword searches, making sure your keywords are still trending.
8. Maximize the power of email marketing
Your email list is one of the best sources of website traffic that is often overlooked. Email Marketing has a 41% ROI. People who subscribe to your email list are interested in what you have to say.
Sending them emails can go far beyond informing them about deals and specials. You can increase traffic to your website by creating blog content that educates your audience about your products. You can also share a link to the content via email.
9. Using Paid Ads
Paid ads are used to drive traffic quickly to your website. The first benefit of paid ads is that you can do them on search engines, such as Google Ads or Bing Ads, or you can do them on social media platforms, such as Facebook Ads and Pinterest Ads. You should select a platform that is appropriate for your product or service. Paid ads are a proven method since it is easy to track and measure the results. Furthermore, the budget can be controlled, and scaling can be done as needed, and analytics tools can help you understand the behavior and trends of your audience.
10. Running contests and promotions to increase your rapport
You can increase traffic to your website by running contests and promotions. If you create a special landing page for the campaign, you can track and measure engagement.
It's a great way to express your brand personality and show your community another side of your business. Contests are also a great way to build your email list!
The more you can market your content through social media platforms, free or paid advertising, word-of-mouth, online engagement, blogs, or any other method of advertising, the more people will sign up.
Having more quality leads will allow you to market to them and engage with them even after the contest or promotion has ended.
11. Make use of online directories & review sites
Review sites like Yelp and Google Business can be considered digital forms of word-of-mouth marketing. These referrals can be a great source of free traffic to your website.
Furthermore, reviews sites and directories also have a high domain authority with search engines. As a result, your free business page could begin ranking on their site. Be sure to update these listings regularly to ensure that your contact information, address, and links to your website are accurate.
12. Conduct a competitive analysis
It's crucial to know what marketing tactics your competition uses when developing your strategy. Make sure you follow their email list, stalk their social media accounts, and browse their blog to see what type of content and advertisements they create.
You can save time and effort by using a digital marketing agency for competitor research while still gaining valuable insight into improving your strategy.
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