How Can I Create The Perfect Landing Page for my Car Dealership?

When it comes to building a landing page, you should have a clear, unique goal in mind.

It could be to gather inscriptions for a new store opening, a private sale, a used car clearance event, a trade-up event, and a new car offer.

With this in mind, you should try to understand who is your dream customer, and make the landing page so bulletproof they have to get in touch.

This means you’ll have to address every single concern they may have. So I suggest you take a pen & paper out right now and start building a list of reasons that might prevent someone from buying from you.

Here are some ideas of concerns you might tackle right off the bat:

• Color availability
• Delivery delays
• Pricing
• Trims
• Booking a test drive
• Available Options
• Online Consultation
• Trade-Ins
• Who is going to help them
• Reviews
• Why people buy at your store
• Out of state delivery
• Military rebates
• Service offers
• Available warranties

Here are a few pointers to make sure you Landing Page

1. Double down on the offer

This landing page is about solving problems for your client. You must address every single bit of concern or question they have. On the other hand, you must make sure you don’t turn your landing page into your homepage. This is not about your company, but about the offer.

There should only be one single to action. Remember, your team in on the other end and can answer all remaining questions or concerns. At this point, your job is to generate contact through landing page conversion. The higher, the better.

Don’t worry about quality right now; this is why segmentation through nurturing will be done.

2. Push a Unique Value Proposition

If you had to take your entire landing page and sum it up in one key phrase, what would it be? That’s your unique Value Proposition. It has to take the car shopper from the problem state to the solving state. They have to be looking forward to speaking to you.

Your landing page’s value proposition should be a flashing red light for users stepping onto your page. You need to line up an attention-grabbing offering. Provide them with something on top of the OEM promotion or an easy & fast buying process.

You must feel like you could describe how the person interested in your offer walks, dresses and thinks. This landing page must appeal to a very specific audience. This is your customer niche, you must be right on target.

3. Confirmation or Thank You page

Since your landing page’s goal is to turn unknown visitors into prospects, you should start taking care of them right away. You must let your future customers know you’re taking charge.

By sending them over to a thank you page, they’ll know what they just did work. You must keep trust high while you answer back with the needed information as soon as possible.

What we like to do here at Autobahn Academy, is to keep offering more services or products in line with what our visitors request. Since we’re keeping landing pages simple and center around one offer, you might want to open up on the confirmation page.

Say your customer is inquiring about the RAM 1500 offer above, you might want to thank them and offer them a few options such as:

• Download the RAM 1500 Brochure
• Buy a complete vehicle detailing package at a crazy discount (this is great because your customer directly develops a relationship with you
• Financing options & information
• Discounted live inventory

4. Loading Speed

Definitely among the top ranking factors on Google. This should be no surprise because most of us browse our smartphones when shopping around.

Reality is that humans are not patient beings. Our attention span is shorter than ever. Using a lightning-fast landing page is vital to your marketing efforts.

In other words, whether you want to rank on Google or not, you have to think about the on-page user experience.

5. Mobile-first approach

Since more than 50% of your users are browsing your site through mobile, your landing page should be built for them first. This means fonts, headlines, buttons, and images have to be designed with smaller screens in mind.

Most importantly, this is where it typically breaks for most page builders, especially through car dealership website providers. Don’t worry, you now have the option to create perfect mobile pages using our Landing Page Bundle.

6. Use a reliable Landing Page software

Nothing is worse than building a page that breaks down all the time, is slow or just doesn’t work. You’ll find an almost infinite amount of landing page building solutions out there.

When building our main site, we wanted something flexible, fast and that would integrate with the other tools we had. After going through a few landing page building software, we ended up choosing Click Funnels.

The blog section you’re reading right now is built with WordPress, but we felt we needed something more powerful where the action actually happens.

More about creating the perfect landing page for your dealership...

https://blog.autobahnacademy.com/2019-guide-to-car-dealership-landing-pages/