How can I build my brand if I have limited work experience?

Building your personal brand when you have little experience is still achievable.

Starting your journey to build your personal brand can seem a huge endeavor, especially when you're just starting out in your career. While it's true that many successful personal brands are associated with seasoned experts and industry veterans, the good news is that establishing your own brand, even with limited experience, is not only possible but also incredibly achievable.

In fact, your unique perspective, enthusiasm, and determination can set you on a path to personal branding success.

Why should you do this

Accountability - committing to posting once a week will force you to dig into your experience and learn to articulate it. When you invest time in learning how to communicate your knowledge, you also practice for that interview.?

Visibility - hiring managers and friends of hiring managers might remember you as the expert to hire. But can you remind them every week? If they see your post, it's a friendlier reminder.?

According to Jobscan, 94% of recruiters use LinkedIn to vet job candidates.?The best way to get as much attention as possible from recruiters is to keep your resume and profile on professional social networks up to date.

Growing together - When you share knowledge, others will comment with theirs, exposing you to new data sources and information.??

If you make yourself valuable and memorable, others will want to make you part of their network - Jeffrey Gitomer

How to do this?

Sharing Relevant Articles -?Sharing articles you've read and learned from is a great way to curate valuable information for your audience. Be sure to add your own insights or comments to explain why the article is relevant or what you found most interesting.

Podcast Summaries - Summarizing highlights from relevant podcasts is a fantastic idea, especially if you can distill key takeaways into actionable advice. Podcasts are a growing medium, and people appreciate concise summaries.

Course Learnings - Sharing top learnings from courses you've taken not only demonstrates your commitment to learning but also provides your audience with valuable insights they might not have access to. Consider creating mini-infographics or bite-sized tips from your course content.

Sharing Tips from Thought Leaders -?Sharing tips and insights from thought leaders in your field can help you tap into the collective wisdom of your industry. Always give credit to the thought leader and provide context for why their advice is valuable.

A brand for a company is like a reputation for a person. You earn reputation by trying to do hard things well. - Jeff Bezos

As you gain more confidence, both on the topic and on the platform, try these:?

Behind-the-Scenes - Offer a glimpse into your daily work life or creative process. People often enjoy seeing the human side of professionals.

Q&A Sessions - Host live or recorded question-and-answer sessions where you address common questions or challenges within your niche.

Case Studies - Showcase your work or projects by sharing real-life examples of how you've solved problems or achieved results for clients or employers.

If you are not a brand, you are a commodity. - Robert Kiyosaki

Remember to engage with your audience when you share this content. Encourage discussions, ask for feedback, and respond to comments and questions. Over time, you'll build a loyal following that values your expertise and insights.

Preparing yourself for change is covered in length in my book Starting from Scratch - Manage Change Like Your Career Depends on It, available on Amazon and all bookstores.?

I'm answering my most popular questions - Submit yours anonymously here .