How can I build a brand from the ground up?

A brand is a product, service, or concept that is publicly distinguished from other products, services, or concepts so that it can be easily communicated and usually marketed. A brand name is the name of the distinctive product, service, or concept. Branding is the process of creating and disseminating the brand name. Branding can be applied to the entire corporate identity as well as to individual product and service names.

Here are ways to build a brand from the ground-up:

• Define the brand, and then nail the first impression
• Learn to be patient
• Communicate consistently
• Start building your platform by writing
• Don’t forget about social media
• It's not always about marketing
• Leverage your network
• Choose your audience wisely
• Start with a website
• Build a reputation for generosity and sharing

If you want to build your brand from the ground up then I recommend thynkk.com Branding Agency. They have the best team that includes profiles like content strategists, graphic designers, sketch artists, research specialists, copywriters, marketing executives, and a branding officer to weave all the execution into one brand.

thynkk.com is a branding agency focused on creating a timeless brand through clear communication. Their communication is so simple it makes people fall in love with the brand they created. Effective branding helps companies differentiate themselves from their competitors and build a loyal customer base.

Their branding process is divided into?three phases?have a look

Knowledge:

They begin by collecting the facts and information about the internal and external scenarios of your business. This knowledge accumulated through the research is utilized in creating a firm groundwork for your brand.

• Baseline Information
• Market Audit
• Competitive Audit
• Language Audit
• Audit Readout

Understanding:

From the gathered knowledge, they derive the relevant insights. The left brain and the right brain converge here to shape the identity and the direction of the brand by defining the brand strategy.

• Customer Insight
• Clarifying Vision
• Competitive Advantage
• Brand Architecture
• Category Development
• Positioning
• Brand Strategy
• Brand Brief

Action:

This is where the brand unfolds. You see the gut feeling behind the brand coming to life through the selection of design and language for the visible components. The brand guidelines are formed and, the brand finally takes its first breath.

• Naming
• Designing Identity
• Touchpoints
• Brand Guidelines
• Launch