5 Tips to boost your email open rates

I get asked on a daily basis by my clients ‘How can I boost my email open rates?’

There are many different areas to consider when putting together a successful marketing email campaign; however your subject line is key when ensuring you have a high open rate.

This is what I advise my clients:

1 - Subject lines should be clear – keep it specific and relevant to the content of your message within the body of the email.

 2 - Create a sense of urgency – Utilising deadlines is a great way of creating a sense of urgency, however asking a question within the subject line can also be just as effective – Example – “Is this still of interest ?”

3 - Keep it short – Subject lines that contain 6 – 10 words tend to have a 21% open rate.

4 - Question – Ask yourself would this subject line grab your attention and interest you enough to open the email.

5 - What works best- split test multiple subject lines to discover which gives you the best results.

If you are interested in marketing to your existing clients or wanting to grow your customer base via email marketing, please contact me on - rachael.morse@talk2fm.com

Please follow me on:

LinkedIn - https://uk.linkedin.com/in/rachaelmorse

Twitter - https://twitter.com/MorseyPink