How Can I Benefit From an SEO Audit?
Picture this: It’s been almost year since you launched your website, but ever since, you haven’t captured
any leads. No one has been calling you or sending you inquiries through your website contact form. In
addition, your site does not even rank for your target search keywords. You start wondering, “what am I
doing wrong?” The quick answer to that is perhaps your website is not optimized for search.
What is Search Engine Optimization?
You’ve probably heard from your colleagues, newsfeed, and email marketing newsletters that search
engine optimization (SEO) is a free and organic way to drive traffic to your website. Search engines such
as Google and Bing use their own algorithm to rank websites for web results.
Websites are ranked depending on how well they satisfy the criteria provided by search engines.
Optimizing a website mostly involves creating valuable and shareable content, gaining social shares and
backlinks from authority sites.
More than Just Using Your Target Keywords
There are two sides to SEO – the off-page and on-page. The on-page SEO comprises of the articles and
pieces of content found on your website. It also includes the following:
Title tags
Meta tags and description
? Site URL structure
? LSI keywords
? Photo with meta information
? Responsive design
? Outbound and external links
If you think SEO is only limited to using a particular list of keywords, then you should think again. Here
are the things you must consider for off-page SEO:
? Number of social media shares
? Influencer outreach
? Guest blogging
? Quality of content
Websites that are optimized for search rank better than those that have a bad SEO strategy. Also, with a
good SEO, you can increase the likelihood of your site from getting seen by your target customers. This
is because internet users are less likely to click on the second, third or other pages of search results
when they key-in a search phrase.
Do I Really Need to Audit my Site?
Here are a few questions you need to ask yourself to find out if you really need a site audit:
? Do you want to increase your site traffic?
? Do you want to keep people from coming back to your site?
? Is your site ranking for your target keywords?
What are you waiting for? Grab your free SEO audit today.
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