How can I adjust my campaign settings in Google Ads Reach Planner to increase reach?

To adjust your campaign settings in Google Ads Reach Planner to increase reach, there are a few key options to consider:

1. Targeting options: Broaden your targeting options to reach a larger audience. For example, you could target a wider geographic area, expand your demographic targeting, or add additional interests or behaviors.
2. Budget: Increase your campaign budget to reach more users. Keep in mind that the more competitive your targeting options, the more you may need to spend to achieve your desired reach.
3. Ad formats: Experiment with different ad formats to see which ones resonate best with your target audience. For example, you could try video ads, display ads, or responsive search ads.
4. Ad scheduling: Adjust your ad scheduling to ensure that your ads are being shown at times when your target audience is most active online.
5. Bidding strategy: Consider using a bidding strategy that prioritizes reaching as many users as possible, such as a target impression share or a maximize clicks strategy.

When making adjustments to your campaign settings, it's important to keep in mind that increasing your reach may come at the cost of lower ad relevance and click-through rates. Therefore, it's important to monitor your campaign performance closely and adjust your settings as needed to optimize for both reach and performance.

In summary, to adjust your campaign settings in Google Ads Reach Planner to increase reach, consider broadening your targeting options, increasing your budget, experimenting with different ad formats, adjusting your ad scheduling, and using a bidding strategy that prioritizes reach. Keep in mind that increasing your reach may come at the cost of lower ad relevance and click-through rates, so it's important to monitor your campaign performance closely and adjust your settings as needed.

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