How can Estate Agents best prepare for the spring bloom?

Spring is right around the corner and with it comes the busiest time of year for home buying. As you know, this season kicks off the busiest time of the year for agents. Sellers are eager to list their properties and buyers are hungry for new listings after a quiet winter. In short, there’s plenty of business to be won.

To set yourself up for success during the hustle-and-bustle of the season of selling, here are a few tips to help you prepare in advance.

5 tips to help you prepare for the hot spring market

Stay informed about the local market

Experience is a significant asset as an agent. When paired with knowledge and passion, your value is beyond evident. Get a jump on the action by refreshing your knowledge about recent property activity in the area. Things change every year in every community, not just during the pandemic years when changes were more pronounced. Deep dive into the areas you work in most frequently to edge above the competition. If you know your numbers, trends and new developments, it’ll be easier for your clients and potential clients to view you as the local expert.

Automate time-intensive processes and nurture your relationships

During the busy months of spring and summer, you may not have time to send emails and post on social media. Yet, you don’t want to drop off social networks or let leads go cold. As much as you can, keep leads warm and followers engaged by automating communications and scheduling social posts in advance.

"Be sure to think about the best ways you can communication with your new customers, make sure your existing customers feel really valued, and make sure your past customers are still aware that you're there. Don't wait for the phone to go - be proactive and call people. There are so many different ways to connect with people now, and emotionally connecting property back with people is something we all need to work on."

Spencer Lawrence highlighted this in our latest podcast with Reagan Bradley where we discussed relationship building and how communication can be the key to a successful property business. Click here to listen.

Clean up your listings (and remember to stay transparent)

Each of your listings needs to shine, from the ones currently listed to the ones you’ll be adding in upcoming weeks and months. Treat each of your active listings to some spring cleaning, polishing up the wording and updating imagery as much as possible. (We also have a whole handy guide on?how to create brilliant listings if you're interested).

Recharge

Soak in these last few slower days. Your future self will thank you.

Have a refresh of the tools available

Are you making the most of all lead-generation tools available? On Boomin, we offer a wide range of features that generate new valuation, instruction and revenue opportunities for agents. From SmartVal to Secret Properties, Magic Links and more, we’re shaking up the stagnant portal industry.

If you’re already on Boomin, ask your Account Manager to run through the features again. Ensure that everyone in your office can accept and complete SmartVal requests.

Not signed up yet? Read more?here. We’d love to have you on board.