How Can Effective Marketing Drive Business Growth?
Powerful Marketers
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Marketing is often misunderstood and undervalued. While 80% of CEOs don't trust marketers , marketers themselves are often overwhelmed and constantly rushing, like hamsters on a wheel. But marketing is more than just promoting products—it's a powerful driver of business growth. By exploring strategic marketing and aligning it with sales, you can achieve peace of mind and tangible results.
Here's how marketing drives business growth:
1. Building Brand Awareness
Effective branding builds recognition and trust. Are you overwhelming your audience, or focusing on quality?
2. Generating Quality Leads
Attract potential customers by addressing their problems. Focus on "what's in it for them" when creating content. Are you telling them what you want or what they need?
3. Strengthening Customer Relationship
Marketing isn't just about acquiring new customers; it's about nurturing existing ones. Word-of-mouth and referrals are seven times more cost-effective than finding new leads. How well are your efforts aligned with your team?
4. Aligning Marketing and Sales with Business Goals
Ensure every marketing and sales effort supports your business objectives. Are your processes and productivity optimized?
Start with the goal: What does success look like?
Marketing can drive growth when it's SMART: specific, measured, achievable, realistic, and time-bound.
You can't keep doing the same things and expect different results. Remember, it's about working smarter, not harder. And we are here to help you be more efficient and effective in your marketing efforts through our community platform .
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2 个月Agree 100%! I’ve lately heard several CEOs expressing their inability to understand what the marketing strategy is all about and why the view of “big picture” is so important. So, we as marketers do have the obligation to elaborate more and more on this. Planning to write an article on this topic myself.?? Thank you Mari-Liis Vaher, MBA for bringing it on table!?? The more we educate CEOs, the more they understand.