How can digital product identity boost the resale market of your products?

We are on a mission to help brands unlock new business opportunities coming from the byproduct of the DPP implementation, now. At the same time, your sustainability team is solving the data-collection challenges.

The resale market capability is part of our offering. We do this by making it easy to share the digital product identity, product information, and price between the brand stores, and?the second-hand platforms.

On one hand, we help brand owners to better understand the demand for their second-hand products. For the second-hand marketplace, we enable them to onboard sellers of second-hand products with one click. For sellers, we help them to create and list their items on the second-hand marketplace by drastically reducing the setup time to list their products.

Why should you care as a brand owner?

As brand owners, firstly, besides creating a new revenue channel, we believe that making the path for the resale of your product in the second-hand market as easy as possible means that consumers have the option to recover some of the money they have invested in buying your product. Secondly, such capabilities encourage customers to re-use your products, and also gain access to new customers. Thirdly, consumers are already doing this in mass, so why not better service and accompany them in this journey??

The level of effort to integrate this capability is minimal, as this feature is already integrated with the e-commerce platform that you are currently using.?

Why should you care, as a resale marketplace?

As an operator of resale or second-hand marketplace, firstly, this capability allows you to offer an enhanced and faster listing of products on your platform. The seller can automatically populate the official digital product identity, product description, standard product image, and initial buy price. Secondly, it increases the number of sellers coming to your platform to sell their items because your marketplace is listed on the brand’s online store. Thirdly, it allows you to better understand the upstream sales of the new products, and opportunities to offer branded online store experience in your marketplace.

Why should you care, as a seller of second hand products?

This capability will drastically reduce the time needed to put your item to resale. As you go through the account creation, find the product descriptions, your initial purchase price the standard product photo, and so forth.?

As a seller, you want the easiest way to list your items for resale whenever you are ready and know that there are viable channels to resell them.

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At STRGL/Tree? we have built the tools and solutions for brands to pilot new business values enabled by digital product identity even if the emission data gathering is not ready yet.? We have figured out a way to onboard you now while building for future compliance - Talk to us and learn how we do this.