How can digital print unleash creativity?

For designers, creativity is all. Not money. Creativity.

The ability to express themselves freely, take risks and stretch boundaries is for many designers what attracted them to a life in design in the first place. But for creativity to be realised, then freedom to experiment and try new effects must ensue. And in the analogue print world, freedom is not easy to provide.

Why? Because there is so much at stake with preparation costs, and with huge stock inventories, the responsibility weighs heavily on a designer like a creative albatross suppressing originality and a willingness to take even the smallest of risks. Analogue print often requires many weeks of lead time and can’t facilitate short print runs economically or efficiently, which makes it harder to test or redesign products at short notice.

This may sound obvious, but when asked what the key motivator for a designer is in their work it is not money. It is the freedom to be creative. Period.

So what?

Digital printing offers a designer freedom to experiment. But this is not a commonly known fact among many practitioners of commercial design. Our research found that there is no focus on digital printing for designers of interior décor and other mainstream applications. No forum, no content path, no best practice, no reference point and no community.

Until the launch of Pure Digital. We launched Pure Digital as a forum that provides designers with insight and innovation, so they can free themselves from analogue’s limitations and become truly experimental and creative in their work.

Learn more about the event here: www.puredigitalshow.com