How can Digital Marketing help me grow my business?

First of all, digital marketing is not rocket science that you can't understand easily. It is a form of marketing which is done digitally. Now with performance marketing introduction to digital marketing, sometime it feels like sales. Still, we will call it Digital Marketing overall.?

There is a concept called demand & supply. Before supplying anything first you need to find out the actual demand. I am very data driven person so lets talk data.?

Demand & Supply?

I will go with Indian data of last year. So, Ministry of Corporate Affairs (MCA) had registered 1.55 lakh companies in 2020-2021. Yeah, you heard it right, it's 1.55Lakh Companies from Small to Big. Every year this data is increasing, even during COVID times this was not hitting the bottom zone.?

There is tremendous growth of companies in India. Now some companies are selling their Products and some are providing services. But there is one thing common in all the companies and that is; they all need marketing at some point of time. Some companies in very start and some later on.?

In this digital era, you can't think marketing without including digital marketing to it. Digital marketing is even getting used for conducting the surveys for any store opening in any particular area.?

Type of Digital Marketers?

There was a time when everyone as learning photography, then guitar and then coding. Now everyone wants to learn Digital Marketing and there is no problem at all in learning. You can learn whatever you want, but not everyone can learn everything. For example, I tried to learn coding but I was terrible in that, so I left.?

Problem with the Digital Marketers are the same. Even after knowing that they are terrible in their domain, they are not leaving the industry. I met with thousands of so called Expert Digital Marketers in my career but they can't run a campaign. They can't write content or even they can't think out of the box. After practicing Off Page SEO for 2-3 Years, they consider themselves Pro-Digital Marketers. This is where our Industry going wrong.?

I met with several so called educators as well who claim to teach complete Google Ads in 3 hours webinar. Are you kidding man? Even after spending 5 years on it, I am not able to deliver to some clients as per expectations. How can anyone claim to be Google Ads Expert after getting 3 hours webinar?

This is the question every Digital Marketer should ask themselves. These are the people responsible for shaming whole Digital Marketing Community.

Why Businesses Need Digital Marketing?

So recently Zomato launched a product where you can order food from different city. With strong logistics muscle, Zomato will make this successful. Why I am telling you this? How will Zomato tell everyone about this? By calling everyone? or by visiting door to door? Well, they will use the power of Digital Communication and with different channels of Digital Marketing they will penetrate every nook & corner of the country.?

When zomato can do this, why not your newly registered company??

Even local businesses can use Digital Marketing in powerful way. Suppose I am searching 'coffee houses near me' and I saw a great deal on my search page, I will definitely click on it. Being a digital marketer its our job to show that coffee house to all coffee lovers at the time when when want to drink coffee. So basically, you are showing right product to the right person at right time. Interesting?

Now tell me, what kind of companies don't need this great power to influence their potential customers to buy their product.?

I guess, every business need that but they just need a Good Digital Marketer who understands their pain point and give solution according to that.?

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