How can designers, brands and manufacturing align their strength and grow together? We found the answer from our STGG June trip in China.

Design and manufacturing seems like two different dimension that can hardly go together.

Designers strive to uphold their unique value and creativity, while manufacturers focus on perfecting and standardising the production process. However, during our trip in STGG June, our Vietnamese delegation got the workable solution as we immersed ourselves in China’s dynamic fashion industry.

Visit to CCCT-ChenFeng Fashion Hub

We started our 3rd day at the CCCT-ChenFeng Fashion Hub, a center of innovation in the Chinese fashion industry. This hub, supported by CCCT (China Chamber of commerce of import and export for Textile) and ChenFeng Group, along with 2 top fashion university. The hub serves as an incubator and testing facility for many fashion designers. There were lots of advanced R&D, technology, and resources available, which bring the visions of Chinese fashion designers to life.

Showcase of Vietnamese Fashion Brands at CCCT-Chenfeng fashion hub

Next, our Vietnamese brands had the opportunity to showcase their work to ChenFeng’s design and fashion teams as well as 40 top fashion retailers and factories in China. This was a valuable chance for our brands to display their creativity and craftsmanship, paving the way for future partnerships.

China & Vietnam Fashion Brand Cooperation Business Event

A highlight of the day was the cooperation event between Vietnamese and Chinese fashion brands. Key figures, including Mr. Yin GuoXin (Owner of ChenFeng Group), Ms. Nguyen Thi Tuyet Mai (General Secretary of VITAS), and Daniel Chan (CEO of Intereras), shared insights on potential collaboration opportunities. The discussion focused on synergies between our two countries' fashion industries, and a lively Q&A session followed, setting the stage for future partnerships. Throughout the day, over 50 representatives from top Vietnamese fashion brands, such as YODY , MIAN GROUP , STYLE LOUNGE , GUMAC ... engaged in deep exchanges with 40 Chinese counterparts such as 森马 , Hotwind, and XCOMMONS . These interactions, facilitated by CCCT, Intereras and Vitas, showcased the potential for collaboration in areas like supply chain integration, design innovation, and brand development.

Tour of Changshu Garment City, Top live stream garment brand

In the afternoon, we visited Changshu Garment City, a vast marketplace renowned for its extensive range of men’s and women’s clothing. The delegation witnessed firsthand the quality, pricing, and diverse styles of garments produced in China, highlighting the competitive edge of Chinese garment manufacturing. We also visited one of the top Douin (Tiktok in China) female live streamer, to learn from their team what are the business model and basic status of their company.

Visit to XC273 and Q&A Session with ChenFeng and CCCT

Our final stop was in Shanghai at ChenFeng’s fashion atelier, XC273. We explored the latest fashion collections and engaged in a Q&A session with the founder of Chenfeng group, Mr. Yin Guoxin, who provided valuable insights into the brand's strategic vision and personal advice.

Vietnamese Delegation’s Impressions and Future Prospects - The answer

The Chinese fashion industry has grown remarkably, thanks to a strong supply chain and robust government support. Brands are thriving in this environment, reaping the benefits of these strategic advantages. In Vietnam, we should aim to create a similar cohesive group for designers and brands. By joining forces, we can enhance our collective strength and bring more benefits to our fashion community and beyond. As Vietnam continues to refine its supply chain, greater attention and support from both manufacturers and the government will be crucial. Designers and brands can play a pivotal role by contributing fresh ideas and designs, ultimately helping manufacturers achieve better margins in the long run.

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