How Can Content Marketing Help A Business

Think of content marketing being a bit like a “frequently asked questions” section on your website; but more in depth and not just on your website and across all different forms of media.

Marketing has moved beyond posting in twitter 3-5 times per day; it’s more than the odd LinkedIn update once or twice a week.

Your prospects want to read fun and engaging posts and they have one thing in mind, “What’s in it for me?”

So, how can Content Marketing help your business?

At the moment you’re getting about 10-15 visitors a day to your website.

And if ANY of those are actual, real human beings it’s unlikely they’ll be spending any more than 2-3 minutes on your website.

Go on! Go and check your analytics.

How do I know?

These are industry stats, across all websites.

2 minutes and 33 seconds is the average time someone spends on a website now. And that’s if you’ve got the odd video on there and more than 5 pages of content.

Google Zero Moments of Truth

If you run a service business, and again, I’m guessing you do?

Google did a study of their gazillion bits of data and worked out that your average client needs to have engaged with your content for 7 hours, across 11 touch points and multiple locations.

Where does Content Marketing fit into this?

Well, imagine now that your website has over 200 blog articles on it, covering everything that your clients want to know about your subject.

Imagine also, that you’ve a YouTube channel with over 200 videos and those videos are embedded within each of your blog articles.

You’ve also got 200 articles on LinkedIn introducing the core pillars of each of those videos and articles linking back to your website.

Now imagine that each article peaks enough interest for a reader to contact you enquiringly about how they can work with you.

Or, at the very least, enough to carry on to another article or video.

They’ve no forgotten about the competition, because the competition only have a 5 page brochure style website with little-to-no valuable content on it.

Yep, you’ve just won at content marketing.

Prospects choose your business because you’ve chosen to use a joined up content marketing strategy to grow your business.

In fact, you don’t even care if they enquiry.

You just get a warm fuzzy feeling because our content helped someone to solve a problem they didn’t know they had.

Your audience is split into 3 types

Audience 1

80% who have no intention of buying anything right now, they understand what you do and it’s just the wrong time, wrong place, wrong product or perhaps it’s just not for them.

Audience 2

The 3% who will but pretty much anything you put in front of them.

Audience 3

Yep, there’s 17% of your prospects left who have a problem, but need help working out who can solve their problem and how they’re going to do it.

So, your new content marketing strategy for your business is simple;

Solve problems.

Educate the 17%.

You competition are too busy selling to the 3% at rock bottom prices, and trying to covert the 80% who are never going to buy anything (yet!)

But, you’re smart, you’re in it for the long game, and are happy to put the time into educating the 17%.

Good for you!

Warm regards

Ripp.ly

aka Robin Waite :-)