How can commercial photography help you promote your brand?

Commercial photography is the creation of images to be used by businesses for selling or promoting their brand. This usually falls into the category of product or lifestyle imagery. A commercial photographer has the goal of positioning the brand in the minds of the viewers through a single, or series of photographs. F-stoppers

Fashion photography is a great example of commercial photography. The photographer, the make-up artist and the model create a stunning image and place their product (the clothes on the model) right in the middle of it. It is important to take note of successful industries and how they market.

Although a headshot would be considered commercial photography, I think it is crucial to push the boundaries beyond the traditional headshot. When you see a headshot of someone you do NOT know, it does not do much in terms of promoting their brand. I’m not advocating to do away with the headshot, just to supplement it with images that tell the story of your brand.    

How does pushing the boundaries look for you and your industry?

Maybe it is an image of you serving in your local community.

Maybe it is an image of you during a public speaking event.

Maybe it is an image of a product that your company designed.

I shot the image above to promote this singer/songwriter's new album. We shot many images of her holding her guitar but then I decided the push the boundaries and create this image.

What images can you create to promote your brand?

Check out my work below:

Personal Branding Photography