How can a combination of E-A-T and SEO help you fetch your desired rank in SERP?
Google has been stiffening up its grip on the filtration of quality content over a while; as a result, we have been seeing a bit more compact and cryptic Google algorithm updates aiming at providing better quality content with the changing times to all its users. With the latest Google Algorithm update coming in public, something new has come into Digital Diaspora: E-A-T, which is Expertise-Authoritativeness-Trustworthiness. In this article, we give tips on combining SEO and E-A-T in ranking up the SERP.?Following these tips will not only ensure you a successful Google publication journey but also be a trendsetter in your trade-
Understand what is E-A-T?
To avoid the rising of copied or unoriginal content on the SERP pages the introduction of E-A-T was done. This is a highly secretive formulation that helps Google to detect the authenticity and originality of the content being uploaded to its search engine. As per the latest news?no one?has been able to crack this code until now
Search, Research, and Consult?
This is one of the things we suggest you do before you pick up your content to get published on the website. You need to possess extensive knowledge of the topic you are writing about, for example, you have a milkshake shop in the town and want to expand. You might want your shop to go digital such that the customers can place their orders online, but the content on your website has to be extensively authentic in the perception of Google showing the real expertise you possess in milkshake making.?
Don’t Copy??
Yes, this is a real crime as far as content marketing is concerned. Plagiarized content is bound to be struck off by the SERP as soon as possible. It has to be remembered that the public is way more digitally educated today than in the previous days and likely to keep a follow-up of different website content. So to be on the safe side write less but write original. Be always on your toes regarding using the most up-to-date version of SEO regarding the topic you are writing for.?
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Promote Fresh Content?
Yes, Google loves rejuvenation unless and until there is a scope of content cannibalization you can always promote newer content related to your product and the services you are rendering. Providing frequent content to Google helps to build up the factor of trustworthiness in E-A-T where Google gets to believe that the uploader knows his trade.?
Provide First-hand Experience?
Use the language of the content in such a manner that it feels to be a first-hand experience of the message you are rendering to your audience.?
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