How can ChatGPT help your logistics company?
Greg Urban
Business consulting in logistics, postal and parcel, supply chain professional, strategy, innovations, IT, and due diligence in supply chain, Last Mile Expert
Nowadays, ChatGPT has received widespread recognition and attention. Starting with jokes or writing essays and ending with a potential Microsoft investment into cooperation with OpenAI, the creators of ChatGPT. However, before answering the question of what ChatGPT can do for your logistics company, you should first make sure what ChatGPT is and how it differs from the artificial intelligence or machine learning mechanisms used so far.?
ChatGPT is not a new type of AI brighter than the previous ones. ChatGPT differs from long-established bots because it uses advanced natural language processing mechanisms. In short, ChatGPT can communicate with a person in a way close to how people communicate.
In the logistics business, ChatGPT can replace a human wherever contact with a client or contractor is required at a nonphysical and not-very-advanced level.
ChatGPT can solve customer issues like basic queries, provide shipping information and resolve customer complaints. It can suggest the best transport solution, price a shipment, or place an order based on the customer's instructions.?
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Then ChatGPT can take care of scheduling and dispatching. It starts with finding the best transport solution, including the optimal route, and contacting drivers or subcontractors to collect or deliver the cargo. Once it reaches the customer and the transport, it can immediately contact them if the need arises or inform them, e.g., about the postponed arrival date while analyzing the location and traffic on the road. If something bad happens, for example, our shipment will not arrive on time, our chat will contact the customer and inform him about it.
Knowing all the details of the transport service provided, ChatGPT can issue invoices and settle accounts with both customers and subcontractors. Suppose it's needed to explain something, e.g., an incomprehensible invoice, strange surcharges, or a change in the discount threshold. In that case, our GPT chat will have all the information at hand and will be happy to share it with the client or subcontractor.
Artificial intelligence can also work in silence. Analyzing customers' shipping profiles can help them optimize inventory or transportation. At the same time, observing the daily activity of customers and catching deviations from the norm will show early churn signals, a change affecting the profitability of the contract, or additional opportunities to expand cooperation. By analyzing the client's profile and demographic data, CzatGPT finds those who should ship more and writes e-mails asking if they would be interested in extending cooperation on new terms.
Finally, ChatGPT will allow the COO to complain to someone because it is known that the COO is always to blame, and there is no one to talk to about it ;)