How Can Businesses Be More Sustainable in 2023?

Our planet is collectively battling the climate crisis. Businesses, big and small, have a responsibility to join this fight, and pave the way for others in their industry. But how, as we strive to meet Net Zero, can our businesses be more sustainable in 2023?

Review Your Daily Processes

This may seem obvious, but many businesses find themselves making bold statements and constantly looking at the bigger picture, when even the smallest changes to your daily processes can make all the difference. So, in 2023, make it your mission to hold monthly reviews, where your team takes a step back, and analyses the day-to-day cogs in your business’s whirring machinery. Are there any sustainable alternatives you could introduce? Or are there any innovative ways to fine-tune your processes?

For example, BKT has recently encouraged businesses to ‘Bike to the Future’, whereby companies incorporate cycling into daily work life, with the aim to cut down their carbon footprint. Whether employees are cycling to work, or bikes are used as methods of transportation around company grounds, this is an excellent way to ensure that your business is taking sure steps towards a greener future.

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Keep Up With New Trends?

What’s more, you can certainly expect to see several new trends within your industry in 2023 – particularly in the realms of sustainability. Therefore, it’s important to always keep an eye out for any latest news and innovations. ‘Green tech’, in particular, is set to boom next year; there have already been many sustainable technological innovations, from renewable energy sources to waste-saving apps, and brands will continue to adapt to this new, environmentally friendly ‘normal’.

In addition to utilizing green technology, many businesses are implementing carbon offsetting into their sustainable strategy; this is an efficient way to make a significant difference, by actively counteracting your own carbon footprint. Follow in BKT’s footsteps by planting trees, for example, or investing in sustainable projects worldwide.

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Avoid Greenwashing

At a vastly increasing rate, customers have begun to exclusively align with sustainable brands – a whopping 81% of people prefer to buy from sustainable sellers – which may lead to a mirrored increase in greenwashing. Greenwashing is where a brand promotes itself as having an environmentally friendly ethos and carrying out sustainable practices – without actually carrying them out. In 2023, as we soldier on in our battle against the climate crisis, businesses will be under more scrutiny than ever, particularly in consumer-facing fields. Not only is it immoral to lie to your customers, it is also simply not worth the risk of getting caught out: PR disaster pending! Whether or not you believe said greenwashing to be a mere ‘white lie’, as you intend to follow through eventually, this will still lead to you breaking your customers’ trust. And once trust with your target audience is broken, it is almost impossible to get it back.

So, get ready for 2023, which we will all aim to make our greenest year yet - but ensure that you put your money where your mouth is, and follow through on all your sustainable promises.