How can brands use NFTs in marketing?
Speculation and FOMO is clearly driving the NFT ecosystem right now. However, there is something essentially novel about this technology. NFTs provide brands an opportunity to rethink how they interact with their most devoted customers and followers. NFTs in marketing can enable a completely new strategy for brand engagement.
Sustainable marketing
NFTs can help brands engage customers in supporting causes they care about. As a result, a marketing plan using NFTs creates an emotional connection with its customers and establishes its brand identity.
100 Pipers Glassware recently released a 3D NFT collection with ngageN marketplace. It is created by an Indian artist to highlight the importance of wildlife and environmental conservation. Each NFT sold resulted in ten trees being planted by 100 pipers. The NFTs served as "proof-of-contribution" for contributors to display on social media digital walls. Twitter and Instagram have already announced the roadmap for such digital walls for displaying NFTs. Expect Facebook, YouTube and other social media platforms to follow soon. The metaverse will also support the ability to display such NFTs as “digital posters”.
Customer engagement and customer surplus
For Brands, NFTs provide a means to engage with superfans - customers who are willing to pay for premium products and unique brand experiences.
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Wrangler recently released an NFT collection featuring a 3D animated classic dance move by American artist Leon Bridges while dressed in a 3D Wrangler attire. NFT buyers got a Leon Bridges autographed actual denim jacket, a metaverse wearable, and access to a VIP private performance during New York Fashion Week.
Grow community and engagement
In digital marketing, NFTs provide an opportunity to build stronger relationships with audiences. In both the physical and virtual worlds, brands can utilize NFTs to personalize marketing campaigns.
NFTs enable brands to identify the NFT holder in virtual environments and personalize the experiences brands want to offer the NFT holder. As a result, NFTs are crucial to the VR experiences that brands are creating for their customers. Their relevance will only rise as the metaverse develops.
We believe that NFTs in marketing can be the new strategy for brand engagement. Our ngageN platform enables both marketers and fans to take advantage of this technology. Join us on our journey by adopting this innovative technology on ngageN.