How can Augmented reality add value to events..

If you regularly follow the latest news on technology trends, you'll no doubt be aware that augmented reality (AR) is an ongoing topic of interest among industry professionals. Earlier we use to see augmented reality in movies like Iron man but now it’s no more an imaginary words, it has become a reality now; AR is a concept that has been rolled out across almost every industry.

We are in a time where technology is becoming ever more powerful and important in the way we manage our events and spaces. Events have become experiential and interactive with audiences becoming participants from the moment they walk into the space. A key contributor for this is the rapid growth of the use of Augmented Reality in event, exhibit and retail spaces.

Augmented reality – or AR – has the power to bring an image, product label and event to life. Visitors, Customers can see events and their stock in a new way and engage with them on a completely new level.

It’s creative, innovative, and it works. Event industry is lapping up towards AR integration

Augmented Reality is a great way to get visitors to stop and look and therefore increases the time they spend at your stand and brand environment. 

Have you ever notice that when you walk by an event stalls, or some performance in event, people gather to see what’s happening? But due to lot of crowds you decide to skip that particular stall or performance in event. Augmented Reality can improve the way you look the event. AR has the capability of bringing entire event in your phone. For example:

Using Augmented Reality in your print material, whether it’s a new brochure or book, could be a great way to dig into this world.

If you don’t want to invest huge money in taking a bigger space in booth but you  have large products to showcase , the AR use is the best for you, Augmented Reality offers the advantage of being able to showcase your product in an innovative way, allowing attendees to better experience the products though simple cards, brochures or holographic replicas.

Imagine if you are holding an automobile exhibition and obviously, there is a limitation in terms of availability of space. The creative usage of Augmented Reality combined with tablet devices and accompanying custom app could help bring a different showroom experience to the automobile exhibition, and make it interactive for the audience. 

You can engage your visitor with AR game like treasure hunt or some mind game , this will increase the footfall and the event status

So if you are looking into using AR to increase your attendee engagement and overcome the physical limitations of the event venue, it’s probably worthwhile to give it a serious consideration.