HOW CAN AI BE YOUR CO-PILOT TO ELEVATE YOUR MARKETING IN 2023?

How Can AI be your Co-Pilot to Elevate your Marketing in 2023?

Today, we are not here to debate whether "AI will replace humans". We want to discuss how organizations are still constantly seeking innovative ways to improve their marketing efforts and gain an edge over their competitors, despite the existence of AI tools!

We understand that "Will AI replace humans?" is a marketer's worst nightmare, but let's address the elephant in the room. Incorporating artificial intelligence won't make the machine learn how to do your job, but it can help you optimize the process. AI can definitely assist in preparing the perfect outreach strategy for your prospects, but it takes a human touch to know how to pitch it effectively.

Before diving deep into the conversation, let us clarify this: AI can be your great marketing assistant if you learn to leverage it well! This is because the ‘I’ in AI doesn’t only stand for ‘intelligence’ but also implies ‘innovation’. Nevertheless, there is always room for improvement in our approach to marketing, and embracing powerful technologies like AI and ML can help organizations strategize a new efficiency model that will drive maximum effectiveness.

Let us explore how you can take your marketing efforts to great heights with AI as your co-pilot!

Balancing Marketing Efficiency with Effectiveness and Vice Versa!

The shift to the digital space has changed how B2B companies measure their effectiveness and efficiency. To become efficient, organizations had to transform by leveraging tools and people. Moreover, efficiency through intelligence is a critical factor in reaching excellence in the new digital economy.

Although AI integration is not uncommon among marketers worldwide, the main question is how to integrate AI into the marketing funnel better to boost efficiency and personalization. Today, only a few CMOs have managed their efficiency layer at the AI and ML path, understanding algorithms and comprehending the data for generating real-time outputs. As a result, the effectiveness parameter has been impaired by the same models used before COVID-19. In the post-pandemic world, the amount of data exploded incredibly that no human machines and methodologies were applicable anymore.

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Where do we stand on this new forefront?

Given how impactful it can be on businesses, integrating AI can also help businesses track and better understand each stage of the buyer's journey. Unlike the traditional methodology, the customer journey is no longer considered a linear process that ends with a sale but rather a continuous cycle of engagement that can lead to ongoing customer loyalty and advocacy.

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Are you curious about an optimized AI integration for boosting your marketing efforts? Register for the 4th episode of the CMO Talk Series to learn about one of the most promising tools for effective marketing.

To register, click here: https://www.dhirubhai.net/feed/update/urn:li:activity:7046078447239999488