How can AI support marketers?

?? Artificial intelligence has grown through the years, and it has become even more accessible and user-friendly. With this, I tested two popular free AI tools from OpenAI and checked how they could potentially impact the marketing function.

Dall-E

Dall-E is an artificial intelligence system that can generate digital images and art based on the description prompt from the users. The text-to-image system can recognise and process concepts and styles.

You can type anything on the search bar and see what Dall-E creates for you. For example, these lovely oil paintings of a Shiba Inu enjoying a day out.

I wanted to stretch just how much Dall-e could truly understand concepts even in different languages. For an added twist, I tried searching for one of my favourite local dishes from my home country in a language I often use – Taglish or a mix of Tagalog and English.

Upon sign-up, each user receives 50 free credits in the first month, and an additional 15 free credits every month after. Additional credits are also available for purchase. With enough credits at hand, I couldn’t help but indulge the fangirl in me with another search through Dall-E – “BTS as anime characters.”

ChatGPT

One of the trending topics these days, ChatGPT is a chatbot that provides answers to queries and prompts. In true AI fashion, I tried asking ChatGPT how marketers have used it, and its response varied from content creation, chatbots, personalised product recommendations and predictive analytics.

With this, I tried some marketing use cases on ChatGPT.

1.????Target market research

2.????Copywriting

Without much detail about the product, ChatGPT was able to quickly write a copy for an ad.

??????Next, I wanted to see how quickly it could change its tone of voice.

??????Taking it another notch, I wondered if it could try being witty in my mother tongue.

??????For this example, the use of language seems a bit awkward and grammatically incorrect. Still, I am in awe of how ChatGPT can be used to aid marketing professionals across different markets.

?

3.????Campaign planning

Looking up some common marketing questions online, I tried to check if ChatGPT could provide advice on campaign planning. It was interesting to see how it was even able to specify tech vendors for placements.

??????At some point, inquiring from ChatGPT started to feel like a modern-day data-driven Mirror Mirror on-the-wall moment. It was able to articulate well-researched information along with other considerations in its answers. Nonetheless, even OpenAI mentioned that ChatGPT also has its shortcomings of possibly providing wrong answers.

BONUS Use Case: User Stories

As a former product manager, I couldn’t help but wonder how ChatGPT could impact product management. With that, I tried prompting ChatGPT to write a user story.

For now, ChatGPT remains to be a free tool. Recent news has reported that OpenAI is looking to possibly monetise it in the future.

Testing out these AI tools was fun yet a bit daunting. At some point, the advent of AI can be uneasy for some as it can replicate tasks that we’ve mostly deemed only skilled humans can do. Both AI tools may not yet give the most accurate answers nor reach full expectations in areas such as contextualisation. Still, it is exciting to see how AI will continue to evolve and practice what technology has sought to do – that is which to improve lives, including professional work life as marketers.