How can AI make e-commerce more personalized?

As the saying goes customer is king. The emergence of e-commerce is based on the analysis of customer and product data to make certain decisions to captivate customers for purchase. Since the majority of consumers prefer brands to have a personalized approach, AI-based (Artificial Intelligence) e-commerce is becoming a giant which takes the purchase journey of modern shoppers to a different level. This article will elaborate top five actionable ways to execute AI for e-commerce more personalized way balancing the values of both customers and brands.

Pop up recommendations

Growing the customer base is important for a business to flourish. At the same time, treating your exciting and regular customers matters the most. Using AI-driven algorithms to track the browsing patterns, buying patterns, and transaction history of these customers helps offer the best recommendations, deals, and offers to convince customers to purchase effortlessly. This approach is more customized and tailored.

Interconnected devices

Customers tend to use different devices and platforms whenever they browse the internet before purchasing something. As a result, sometimes, this will result in losing track by making those data siloed or fragmented. But AI multi-channel approach got this issue covered by tracking websites, mobile apps, social media, and email platforms in one place. This makes all records centralized allowing you to make the best-personalized offerings to satisfy your customers.

Use of conversational commerce

This method ensures a human-like approach using AI-driven conversational solutions such as speech recognition, speaker recognition, natural language processing (NLP), and artificial intelligence (AI) or machine language (ML) to intervene between brands & clients. The main purpose of this conversational commerce is to guide customers without being limited to a script to make their shopping experience hassle-free and time-saving. Apple’s Siri and Amazon’s Alexa are popular virtual voice assistants powered by AI.

Mobile Marketing

Mobile devices are part of our life and we cannot do without them. Reaching the customer strategically using AI-based technology is one of the fastest modes of marketing nowadays. AI is capable of deciding the content, interest, customized, needs & expectations of customers based on available data. Once the decision is made, fitting message campaigns on exclusive discounts, offers, product recommendations, and invitations as push notifications can be implemented.

Targeted marketing

Research shows that many shoppers are eager to receive targeted ads rather than random ads. To tap your potential audience, AI can track and analyze sensitive data such as lifestyles, locations, and psychological factors of customers and customize content accordingly through blogs, videos, and any other effective platform. This creates a huge impact to boost the mood of shoppers to take the next step of buying products since they are already convinced.

Understanding the pulse and catering to the exact needs of customers is an art and AI is your artist. ?AI does all the magic taking ownership of making the shopping experience of your customer just WOW! Now it is the high time you initiated AI-based e-commerce for your business!