How to Calculate Marketing Budget | Advertising Spend

When it comes to marketing, the sky's the limit… Which makes figuring out a budget pretty challenging. How are you supposed to figure out what to spend, and where? On today’s episode, we go over some key points.

Key Takeaways

???? What the difference is between B2B and B2C funnels,

?? How to scope hard and variable costs for your marketing budget, and

?? How paid advertising works and why anyone can afford it.?