How Buy with Prime can make this Prime Day a success for merchants?

Amazon’s much-awaited 10th Prime Day event will run from 16th July to 17th July in the US. Since its launch in 2015, the Prime Day event has garnered exemplary success, especially in 2023. With over 180 million Prime users in the US alone, this Prime Day event brings many opportunities for online merchants looking to boost their sales.?

But, do you have your cards set in the right place for this Prime Day to tackle the biggest challenge merchants face - the shopper’s choice paralysis? This article will break down the psychology behind choice paralysis for shoppers and how you can overcome this challenge to make the best out of this Prime Day.?

Choice Paralysis During Prime Day – A Challenge for Online Merchants

In a report by the American Psychological Association, it was mentioned that over 21% of adults get overwhelmed with daily decision-making choices like - what to eat, wear, etc. Now, imagine a consumer looking at multiple steal deals from tens of hundreds of brands, what do you think will happen? They are most likely to end up succumbing to decision paralysis.?

If the same consumer ends up on your DTC store site, they’re more likely to convert due to less distraction from too many choices. Buy with Prime for DTC sites can help you provide a trustworthy and confident shopping experience to your customers – further overcoming their buyer choice paralysis.?

Overcoming Choice Paralysis with Buy with Prime

Now, how do you solidify your buyer’s trust in making the purchase decision? By establishing a sense of trust and confidence in their minds when they explore your site.?

Fun fact: Over 87% of buyers prefer to buy from reputed websites that they can trust.?

Integrating Buy with Prime can provide that trust by offering Amazon’s checkout experience and fulfillment services on your site! Brands that chose Buy with Prime for their sites saw a boost in their conversion rate by 25% and an average increase in revenue by 12%. Not only that, Buy with Prime integration also helps you access buyer information to nurture your relationships with buyers both during and beyond Prime Day.?

Note: Buy with Prime is currently available for U.S.-based Prime shoppers only!

Prime Day Strategies with Buy with Prime Features

1. Using Amazon reviews to engage shoppers: With Buy with Prime, merchants can feature their customer reviews from Amazon.com on their DTC site. This helps boost customer confidence, increasing the chances of making the purchase decision.
2. Offering smooth checkout options: Your site’s checkout process can heavily impact the purchase decisions of your customers. Buy with Prime offers Amazon Pay compatibility for the DTC site’s checkout process. Couple this with fast-loading product pages and curated sections – this can positively impact the shopping experience.
3. Personalized customer engagement: One of the highlighting features of the Buy with Prime integration for your DTC site is that you have access to the buyer’s customer information. This enables you to craft personalized emails, offers, social posts, and more to nurture long-term relationships.?

How to Integrate Buy with Prime for Your DTC Store?

Similar to buyers, merchants also face choice paralysis when it comes to choosing the right tool to manage their inventories and orders due to the high influx of shoppers during Prime Day. CedCommerce a leading multichannel enabler has helped over 100 merchants with merchants Buy with Prime integration, site merchandising, and advertising support for DTC sites. Here’s a highlight of the impact they’re making in the eCommerce space, specific to Buy with Prime services:

• Over 40% of CedCommerce merchants now embrace the site merchandising services for trust and recognition.
• CedCommerce’s expert support for the Buy with Prime button implementation coupled with Amazon Pay’s payment gateway – keeps everything smooth and clunk-free on your site. Especially useful during the heavy influx of customers.?
• 59% of eCommerce site owners struggle to drive traffic. CedCommerce’s Social Ads for Buy with Prime is a game-changing app for merchants. It helps in enabling targeted marketing ad campaigns on social platforms.?

Integrate Buy with Prime for your DTC site by clicking here!

Also read - How is CedCommerce Helping Buy with Prime Merchants Increase Conversion Rates

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