How To Buy Leads at the Leads Store: From Paid Media Experts
Jamie Shanks
I launch & scale Agencies that enable Revenue Creation | CEO of Get Levrg & Pipeline Signals | Founder with 1x ?? First Base Hit, 1x ?? Bunt, 3x ?? Strikeouts, and 1x ??Big Opportunity right now.
There are many different ways of generating qualified leads through different marketing channels. But if you need leads fast, effective paid media can be a game changer. The problem is - you can see the world's leads on social media (we call it the "lead store"), but how do you acquire leads efficiently?
Here’s what we’ll cover this week:
How To Buy Leads at the Leads Store: From Paid Media Experts
Recently we hosted a webinar on the 3 key steps of offshoring success. We wanted to generate some quality leads to invite to the webinar, leads we currently do not have in our CRM.?
This situation brought forward a great opportunity to leverage paid media.
We ran a quick and successful campaign that brought us 60 sales-qualified leads to nurture. But what was the process like?
Starting with Meta Ads, we create targeted campaigns designed to reach our Ideal Customer Profile (ICP) with laser accuracy. But running a successful paid media campaign goes beyond launching ads—it’s about combining these efforts with strategic content touchpoints.
Webinars hosted on platforms like Livestorm play a crucial role in nurturing leads once their interest is piqued. They provide an interactive way to educate potential customers and establish authority. To streamline sign-ups, manage lead lists, and follow up with automated email campaigns, Klaviyo becomes indispensable. Its seamless integration ensures no lead is left behind.
Automation is key to efficiency, and that’s where Zapier comes into play. It connects all our tools and workflows, simplifying the process of moving leads from one stage to another, whether it’s triggering follow-up emails or syncing data with our CRM.
Beyond the platforms, a standout campaign leverages smart integration. Paid media isn’t isolated—it complements our ongoing organic content strategy and ABM (Account-Based Marketing) approach. This combination ensures that while paid ads provide immediate visibility and reach, our organic content builds trust and credibility over time.?
In brief, getting the most out of paid media campaigns is about setting the right automation in the right way and using advanced targeting features to reach the right audience.
Webinars and Podcasts Changed Votes, Now They’ll Create Leads
Webinars and podcasts are making waves again in the world of lead generation.?
It’s a resurgence that some might not have expected, but as history often shows, what once thrived can find new life in a changing landscape.?
Just as platforms like Twitter and Google’s algorithms influenced presidential elections in 2016 and 2020, the 2024 elections highlighted the power of podcasting. It served as a reminder that some channels, once overlooked, can return with renewed significance.
Back in 2012, when I launched Sales for Life, I knew little about content marketing. It took about a year for me to start understanding the landscape of sharing content—be it on social media, through blog posts, or in newsletters.?
By 2015, webinars had become an essential part of our strategy. We were hosting them biweekly and running virtual summits each quarter.?
This effort paid off, building a robust database of over 100,000 sales and marketing professionals. Whenever we had a new product or initiative, we had a solid foundation to draw from.
Fast forward to today, and webinars are back as a powerful tool. Whether hosted on platforms like Livestorm or broadcasted through LinkedIn Live, their value in creating engagement is clear.?
And let’s not overlook podcasts. While they may not directly generate leads, they create opportunities. Inviting ideal customers as guests opens doors to relationships that can evolve into business conversations.
As you plan for 2025, consider incorporating webinars and podcasts into your content marketing mix.?
They don’t come with hefty price tags; they require time and dedication.?
But if used strategically, they’re an effective way to surround and engage your audience, building connections that lead to growth.
Your Website: The Storefront That Sells
When you walk down the main street in your local town, what catches your eye? Some storefronts blend in, while others, with their vibrant and ever-changing displays, demand your attention.?
As a small business owner, think of your website as your storefront—it needs to captivate visitors just as those candyland-style window displays do.
Keeping your website fresh isn’t just about appearances; it impacts search engine optimization and draws more leads to your business.?
But more importantly: your website reflects how customers will feel when they work with you.?
If it’s clean, organized, and clearly outlines your processes (like our onboarding page), it gives visitors the comfort of knowing that you have a structured approach to taking them from point A to point B.
About a year ago, we made a shift at Get Levrg that has paid off: we transformed our website by introducing a Demo Experience page.
Forget the cluttered PowerPoint presentations that look outdated with mismatched fonts and slides.?
Instead, we created an interactive experience on our site where potential clients can explore our services and see our capabilities firsthand. This approach provides a clear picture of what we offer, leaving clients confident in our expertise and excited to partner with us.
Every month, we hold a product innovation meeting to tweak and improve our site—adding, subtracting, and ensuring ample white space for a clean, crisp feel.?
Treat your website with as much care as your talent acquisition or sales pipeline, and it can become your best salesperson.