How Are Businesses REALLY Using AI in Marketing?

As recently as a year ago, AI was a super-viral buzzword that had everyone excited and worried in equal measure.

For a lot of business owners, the mere mention of AI conjured up fantasies of their entire marketing strategy being on autopilot, completely controlled by artificial intelligence.

Today, people have realized that it’s a lot more complicated and less magical than that, and yet most businesses are using AI in their marketing at some level.

So how are businesses really using AI in their marketing strategies in 2024?

1. Help with generating ideas

Brainstorming is an important part of business growth and innovation, but it’s also time-consuming and often frustrating. One of the most helpful aspects of AI for marketers right now is its ability to generate countless new ideas almost instantly. Where it might take you hours or even days to come up with a list of 50 ideas for new products, new product names, or ways to expand your range of services, AI tools can generate lists ten or even a hundred times as long in literally seconds.

2. Content creation… up to a point

By now we’re all familiar with the pitfalls of using tools like ChatGPT for content creating and copywriting, but that doesn’t mean we shouldn’t be using those tools at all. AI writing assistants are great at helping marketers craft good copy and summarise points, but of course you as a human need to be checking the copy for things like bias, factual accuracy, and plagiarism.

3. Analytics

One thing AI truly excels at is examining large amounts of data and finding patterns to give you insights into customer behavior and desires. This can help you with anything from improving customer service, to more classic marketing applications like message tailoring for specific segments of your audience. The more AI can help you understand about your customers, the better you’ll be able to reach them where they are with the right message at the right time.

4. Automating tasks

So much of what we have to do as marketers falls under the category of repetitive busy work. With AI being able to take over and automate the most tedious admin tasks, your time and energy are freed up to do more of the top-level strategizing and big-picture work that you’d prefer to be doing. If you’d like to be spending more of your day exercising your creative abilities, using AI as a business assistant can be a real game-changer.

If you’re concerned that you don’t know enough about how to integrate AI into your marketing strategy, our team can help. Contact us today for a free consultation — we’ll look at your current strategy and help you understand how AI can help you grow your business faster than ever, as we all start setting goals for 2025!

COGO Interactive is an award-winning digital marketing agency specializing in online marketing strategy, web design, SEO and social media marketing. We work with clients in Virginia, Maryland, Washington, DC and across the nation.