How businesses are offering maternity support:

At Brave, we believe that a supportive work environment for all employees, including those who are pregnant or on maternity leave, is crucial to fostering a thriving and inclusive workplace.?

When businesses prioritise maternity support, they not only show their commitment to their employees but also reap significant benefits in terms of retention, productivity, and overall company culture.

The transition into parenthood is a significant life event, and providing comprehensive support during this time is essential for employee well-being.?

Businesses leading the way:

Vodafone: Vodafone has been a pioneer in implementing family-friendly policies. In 2015, Vodafone introduced a global minimum maternity policy that offers 16 weeks of fully paid maternity leave and flexible working hours for the first six months after returning to work. The impact? Vodafone reported a 30% reduction in recruitment costs due to higher retention rates among women returning from maternity leave.?

Patagonia: An outdoor clothing company Patagonia offers a comprehensive package of maternity benefits, including on-site childcare and flexible scheduling. Patagonia reports a 100% retention rate for employees who take maternity leave, thanks to its strong support system. By fostering a family-friendly environment, Patagonia has built a loyal and engaged workforce, which in turn contributes to the company’s reputation as a great place to work.

Investing in pregnancy and maternity support pays off in numerous ways:

Enhanced employee loyalty: Employees are more likely to stay with a company that supports them through major life events, reducing turnover and associated costs.

Increased Productivity: When employees feel supported, they are more likely to return to work motivated and engaged, boosting overall productivity.

Attracting top talent: A reputation for being a family-friendly employer can make your business more attractive to prospective employees, particularly in competitive industries.

Improved gender diversity: Comprehensive maternity support encourages more women to remain in the workforce and advance to leadership roles, contributing to a more diverse and inclusive workplace.

Contact us today to learn more about how we can help you create a family-friendly workplace.?

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